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Case Study

Appbrew and Anatomie: Transforming E-Commerce through App Innovation

Appbrew and Anatomie: Transforming E-Commerce through App Innovation

Jan 31, 2024


In the dynamic world of Direct-to-Consumer (DTC) e-commerce, brands continuously seek innovative ways to connect with their customers and drive growth. Anatomie, a forward-thinking DTC brand, partnered with Appbrew to elevate its digital presence and enhance customer engagement. This case study explores how the collaboration led to significant improvements in business metrics by leveraging Appbrew's expertise in app development for DTC brands.

The Challenge

Anatomie's primary goal was to deepen its connection with its mobile-first audience and improve customer experience to achieve higher conversion rates and LTV. Recognizing the limitations of traditional web platforms, Anatomie decided to collaborate with Appbrew to develop a bespoke mobile app solution.

The Impact

Anatomie Growth Table

The Solution

Appbrew, with its deep understanding of DTC brand needs, developed a high-performance mobile app that outpaced the web experience in several key areas: 1. Load Time: The app boasted 3 times faster load times compared to the web.

Anatomie Hotspot

2. Deep Integrations: Appbrew provided seamless integrations with platforms like Klaviyo, Yotpo, and Loop Returns, Swym Wishlist and Search to provide a smooth customer journey.

Anatomie Review and Search

3. Features built to boost AOVs: Features such as "Trending Now," "Style It With," and "You May Also Like," along with exclusive app-only discounts, encouraged higher spending.

Anatomie Upsell and Cross Sell

Anatomie Native Discounts

4. Personalisation: A standout feature of the Anatomie app was the AI-powered size chart. This custom development by Appbrew not only enhanced the shopping experience but also demonstrated the brand's commitment to personalized service.

Anatomie AI Size Guide Video

5. User Sign-Ups: Simplified one-click social sign-ins and new user push notifications resulted in 18 times more sign-ups compared to the web.

Anatomie Social Login

6. Retention: Enhanced engagement through push notifications, a refined post-purchase experience including order history, order tracking and returns, increasing LTV by 5 times.

Anatomie Retention


The collaboration between Anatomie and Appbrew exemplifies the transformative power of specialized app development in the DTC e-commerce sector. By focusing on user experience, personalization, and seamless integration, Appbrew helped Anatomie achieve remarkable business growth and deepen its connection with its customer base. This case study serves as a testament to the potential of mobile apps in driving e-commerce success.


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