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Appbrew made the process of rebuilding our app smooth and straightforward. The platform gave us the flexibility to improve usability and align the app better with our brand. Since launch, we’ve seen customers spending more time in the app and conversions improving noticeably compared to our previous setup.
About Warrior Supplements
Warrior Supplements is a fast-growing UK-based sports nutrition brand built on a bold vision: to make premium nutrition accessible, exciting, and community-driven. With a product portfolio spanning creatine, protein powders, functional bars, and snacks, Warrior has become a household name among athletes and everyday fitness enthusiasts alike. Their vibrant branding and innovative formulations have earned them loyal fans both online and offline.
Despite this success, Warrior knew the future of growth would hinge on their digital direct-to-consumer (DTC) channels. While retail and marketplaces helped drive visibility, a dedicated mobile channel gave them something far more valuable: the ability to own the customer relationship, personalize journeys, and build loyalty at scale.
They already had an app in place but felt it wasn’t delivering the engagement, conversions, or brand-first experience needed to match the scale of their ambition. Engagement was limited, conversions lagged, and the overall design didn’t fully reflect Warrior’s high-energy brand identity. To take their DTC ambitions forward, Warrior needed a mobile app that could match the strength of their products and the personality of their brand.
That’s when Appbrew stepped in.
The Roadblocks to Growth
Despite their momentum, Warrior faced clear hurdles in scaling their DTC channel:
Limited Brand Experience on Previous Mobile App
Warrior’s previous app wasn’t delivering the level of usability or brand alignment they needed. While it functioned as a storefront, it fell short of creating the kind of polished, on-brand experience that could drive long-term engagement and justify becoming a primary channel.
Low Conversions & AOV
While traffic was strong, the challenge lay in performance. Warrior needed to turn more visits into purchases and encourage larger basket sizes, ensuring that every customer interaction delivered greater business impact.
Engagement Gap
On the website, engagement times were low. The brand wanted its app to create a richer discovery experience, encouraging customers to spend more time exploring bundles, new launches, and categories.
Fragmented Marketing Tools
Warrior needed their app to connect seamlessly with their broader retention stack. Without the right integrations for personalized marketing and loyalty flows, campaigns lacked the precision and impact required to drive engagement at scale.
In short, Warrior needed more than an app redesign. They needed a conversion-focused, brand-aligned mobile experience that could deepen engagement, lift conversions, and integrate seamlessly with their growth tools.
The Solution: Building a Brand-First Growth Engine
Appbrew rebuilt Warrior’s mobile experience with a focus on brand alignment, performance, and engagement:
Brand-First Design
The app was crafted to mirror the bold energy of Warrior’s website, from typography and colors to layouts that put products and collections front and center. This created a consistent brand experience for customers across channels.
Conversion-Led Shopping Journeys
From product bundles to curated categories like Best Sellers and Shop by Range, the app was designed to encourage discovery and cross-selling. This structure helped increase basket size and improve conversions.
Engagement-Boosting Experiences
With clear merchandising and navigation through categories like Protein, Creatine, Pre-Workout, and Bundles, the app turned browsing into a discovery-led journey. Customers were encouraged to spend more time in the app, turning browsing into an engaging shopping experience.
Seamless Marketing Integration
Appbrew enabled Warrior’s app to connect effortlessly with their broader retention stack. With integrations like Attentive, Warrior gained the ability to deliver targeted offers, reminders, and push campaigns directly to their customers, creating a more connected and impactful marketing engine.
The Results: A Scalable Growth Channel
The new app delivered measurable improvements across every metric that mattered:
- Higher Revenue Contribution from App
The app contributed 35.5% of overall revenue, positioning it as a critical sales channel for Warrior’s DTC business. - 2x Stronger Conversion Rate
App conversion rate was more than twice as high as the website, proving the app far more effective at turning visitors into paying customers. - 67% Higher Basket Size on App
Average order value on the app was 67% higher than on the website, showing how features like bundles and curated categories encouraged customers to add more to their carts. - 5x Increase in Engagement
With Appbrew’s discovery-led design and curated shopping flows, app users spent over 5x more time on the app compared to the website. This created space for discovery and repeated interactions with Warrior’s catalog, turning casual visits into meaningful sessions
Why Warrior Chose Appbrew
Warrior Supplements partnered with Appbrew because they needed a partner who could align with their bold brand identity, drive measurable digital performance, and create a frictionless experience for customers. Appbrew delivered:
- A brand-aligned app that reflected Warrior’s bold identity.
- Conversion-focused shopping flows with bundles and cross-sells.
- Engaging discovery-led design that kept customers exploring longer.
- Seamless integrations with their retention tools for personalized campaigns.
Warrior’s journey demonstrates that with the right partner, even a fast-growing DTC brand can turn its mobile channel into a performance-driven growth engine. By moving beyond the limitations of their old app and embracing Appbrew’s enterprise-first infrastructure, Warrior scaled conversions, engagement, and revenue while building a mobile experience that finally matched the strength of their brand.
