How Karma and Luck Achieved a 50% Increase in Conversion Rate with Appbrew

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Founded in Las Vegas, Karma and Luck emerged from a desire to promote peace and protection. Each piece reflects their values of fair trade and quality craftsmanship. The founders believed that jewelry could be more than just adornment. Jewelry could serve as a symbol of hope and positivity. This vision fueled their journey from the start.

As the brand grew, Karma and Luck quickly launched a mobile app. But, their app felt generic with a lackluster customer experience. Karma and Luck wanted to improve their mobile app experience but faced many avoidable challenges. Recognizing these issues, they sought Appbrew for a complete redesign. The goal was clear: align the app with their values and create a personalized user experience. 

The Challenge

Karma and Luck's decided to migrate to Appbrew from a legacy app builder due to several critical challenges that handicapped their growth:

• Templatized App Design: The app lacked the unique style and identity of Karma and Luck, giving no authentic brand experience to users.
• Missing Critical Integrations: Features like search functionalities were absent, impairing user engagement and decision-making.
• Inconsistent Brand Identity: The app failed to replicate Karma and Luck’s brand identity, missing customer fonts, colors, and A+ content.
• Lack of Custom Features: The app did not offer bespoke functions needed to personalize user experience. 

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The Solution

Partnering with Karma and Luck, Appbrew did an overhaul of Karma and Luck’s mobile app. The focus was pointed at aligning its brand identity and e-commerce goals. 

1. Custom-Designed App: A fully customized app was developed to resonate with Karma and Luck’s unique aesthetic and philosophy, providing an authentic brand experience.
2. Integrated Essential Features: We seamlessly integrated search functionalities, deep links, social login, and post-purchase experiences to enhance user engagement and convenience.
3. Replicated Brand Identity: The app now mirrors Karma and Luck’s brand identity with custom fonts, colors, and content, ensuring consistency across platforms.
4. Bespoke Features: Including a native discount page and sign-in prompts that led to a 30% increase in user sign-ups.
5. Unique Daily Horoscope Feature: A custom feature offering daily horoscope readings aligned with the brand’s theme, engaging users continually.

Unique Brand Identity

Previously: The Karma and Luck app did not show the brand's identity and looked generic. The app's font, button design, and display did not match the brand identity.
Currently: The app features a redesign that reflects Karma and Luck's style with custom fonts and colors.
Impact: Improved brand perception and customer experience.

Product Reviews Display

Previously: The app did not show product reviews, limiting user access to feedback.
Currently: The app includes product reviews for customer information.
Impact: This feature helps users make informed purchasing decisions.

Search Functionality

Previously: The search function did not recognize user intent.
Currently: The app has improved search capabilities to find relevant products.
Impact: A better search function connects customers with desired products.

Social Login Availability

Previously: Users struggled with sign-up due to the lack of social login options.
Currently: The app now offers social login for easier registration.
Impact: This change increases sign-up rates by 30%.

Native Discount Pages

Previously: The app lacked native discount pages, limiting engagement.
Currently: The app includes native discount pages to promote offers.
Impact: This feature increases customer engagement and retention.

Keys to Success

With these custom developments, Appbrew solved challenges for Karma and Luck and also propelled their business. 

• 50% Increase in Conversion Rate: The optimized app design drove significant improvements in purchase completions.
• Enhanced User Engagement: The introduction of bespoke features led to higher customer interactions within the app.
• Improved Customer Satisfaction: The cohesive brand experience inculcated loyalty among users, encouraging repeat visits.