Analytics Built for Decisions, Not Dashboards

Appbrew gives DTC brands complete visibility into app performance, attribution, and revenue impact.

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Why Analytics Matter

Know What Actually Drives Revenue

Web and app data often live in silos. Appbrew connects installs, sessions, campaigns, and purchases into a single, clear picture

Optimize Spend with Precision

See which channels, creatives, app versions, and campaigns perform best. Shift spend confidently toward what converts and cut what doesn’t.

Turn Data Into Action

Analytics aren’t just reports. They power better personalization, smarter push campaigns, higher retention, and stronger lifetime value.

Personalization Capabilities Built for Scale

App Performance Dashboard

Get a real-time snapshot of your app’s health without any extra setup. Track app revenue, conversions, traffic split by device (iOS vs Android), app version performance, and uninstall trends directly from the Appbrew dashboard.

Smarter AI-Driven Insights with Milo

Milo, Appbrew’s AI growth assistant, goes beyond charts to automatically highlights trends, drops, and anomalies across revenue, engagement, funnels, and product performance. Instead of asking what happened, you get answers to why it happened, faster.

Clear Visibility from Install to Purchase

See exactly which campaigns and channels bring customers into your app and drive purchases. Appbrew shows you which campaigns drive installs, purchases, and revenue, with every order accurately reflected in Shopify, so you always know what’s actually working and what’s not.

Push Notification Performance & Revenue Tracking

See exactly how much revenue push notifications generate. Track subscriber growth, open rates, conversions, and revenue for both manual campaigns and automated flows like abandoned cart or back-in-stock alerts.

Frequently Asked Questions

What analytics does Appbrew provide for Shopify mobile apps?

Appbrew provides a complete analytics suite for Shopify brands, including app revenue tracking, install attribution, campaign performance, conversion funnels, push notification analytics, and user behavior insights directly inside the Appbrew dashboard.

What is mobile app attribution in e-commerce analytics?

Attribution identifies which marketing channels, campaigns, or links drove a user to install the app or make a purchase. Appbrew tracks installs, deep links, and purchases so brands know exactly which campaigns generate revenue.

Can Appbrew track app installs and campaign performance?

Yes, Appbrew supports install attribution and campaign tracking through integrations with leading mobile measurement platforms, such as AppsFlyer and Adjust, allowing brands to measure marketing ROI accurately.

Does Appbrew track in-app ecommerce events?

Yes, Appbrew tracks standard e-commerce events such as product views, add to cart, checkout initiation, purchases, wishlist actions, and promotions, giving brands full visibility into the mobile shopping funnel.

Can brands measure push notification performance?

Yes, Appbrew tracks push notification subscribers, open rates, conversions, and revenue generated by push campaigns, including both manual campaigns and automated flows like abandoned cart notifications.

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How does Appbrew help brands understand user behavior inside the app?

Appbrew integrates with tools like Microsoft Clarity to provide session recordings and heatmaps, allowing brands to see how users browse the app and identify friction points in onboarding, product discovery, or checkout.

Does Appbrew connect analytics with Shopify data?

Yes, Appbrew ensures that app events and orders are accurately reflected in Shopify analytics, so brands can see exactly how much revenue the mobile app contributes to overall store performance.

What insights does the Milo AI analytics engine provide?

Milo, Appbrew’s AI growth assistant, analyzes app performance data to highlight revenue trends, conversion funnel changes, product performance, and engagement patterns. It then shares actionable insights, to help your business drive growth.

Why is mobile app analytics important for DTC brands?

Mobile app analytics show you which campaigns drive installs and purchases, how shoppers behave inside the app, where they drop off, and which retention strategies actually move revenue. Without it, spend gets misallocated and growth stalls. With it, every decision around campaigns, merchandising, and retention is grounded in what customers are actually doing.

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