How Sukoshi Mart Drives 40% DTC Business at 3x conversion rate with a Mobile App

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Founded in 2018, Sukoshi Mart quickly became a go-to stop for Asian beauty and pop culture fans. The founders focused on offering high-quality items that celebrate Asian culture. With 9 stores across Canada and expansion into the U.S. with their first location in NYC, Sukoshi Mart is thriving. However, as demand grew, so did the challenges.

Sukoshi Mart teamed up with Appbrew to grow faster, connect with customers, and build loyalty. Their website worked for basic online shopping but couldn’t improve sales or customer experience much. Creating a mobile app was the next smart move.

The app made shopping easier and opened a channel to grow. With push notifications, the app lets them talk to customers in real-time and keep them engaged. Sukoshi Mart added loyalty and rewards programs to the app, increasing sales and customer spending. The app also gave them better data to understand shoppers and run successful ads.

Getting a mobile app with Appbrew improved Sukoshi Mart's mobile commerce strategy. The process was supported by dedicated customer service and expert guidance. As a result, Sukoshi Mart launched an optimized mobile app that raised the bar on user experience and engagement.

• 3x Conversion Rate: The app design and features drove users to complete their purchases, boosting sales. 
• 1.22x Average Order Value (AOV): Upsell and cross-sell features increased spend per transaction. 
• 40% of Direct-to-Consumer (DTC) Business Through Mobile App: The app became a high-performance sales channel, capturing more than 40% of revenue. 

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The Challenge 

Optimize mobile experience to increase conversion rates and customer interactions. 

• Lack of Mobile Experience Optimization: While mobile traffic had a major share of traffic, the mobile experience was subpar. No retention strategy existed, and the website failed to engage users on mobile devices. There were minimal touchpoints to build connections and reward loyal customers.
  
  
• Missing Piece in the Omnichannel Experience: The absence of a mobile app left a gap in Sukoshi Mart’s omnichannel strategy. This prevented integration across in-store, online, and mobile channels. It didn’t engage customers holistically and drive repeat purchases.
  
  
• Low Customer Engagement Metrics: Metrics such as the number of sessions per user showed low engagement levels. Fewer visitors completed sign-ups, showing untapped potential in converting first-party data into actionable insights for merchandising and improving click-through rates (CTR).

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Solutions 

Achieve more sign-ups and user engagement through targeted marketing.

✅ Increase Conversion Rates and Revenue Per Session: Use targeted marketing strategies to attract and engage users.

✅ Boost Lifetime Value (LTV): Integrate the app into their existing marketing stack to track user behavior, segment audience with Klaviyo integration, and make data-driven decisions. 

✅ Increase Average Order Value (AOV): Push notifications and SMS campaigns to promote offers and new products, driving more sales.

✅ Improve Engagement and Loyalty: Personalize user experiences by analyzing behavior, simplifying discounting, and unifying the online & offline experience. 

Mobile Experience Optimization 

Appbrew optimized the app to maximize mobile traffic and improve the user experience. These features turned the app into a high-performing growth channel:

Social Login 

The app enables social login for faster access, increasing sign-ups on the app.
Impact: A tailored sign-up flow is designed to achieve over 45% sign-up rates. Assume 5% transact, use the rest of the data for multichannel campaigns, custom audience via Meta, and look alike campaigns. 

Seamless Deep Linking

Without deep linking, high-intent users can get lost during navigation. The app provides seamless deep linking that redirects users to specific content or products on the app.
Impact: Drive users directly to specific content within your app, increasing engagement and conversion rates. 

Product Variants & Reviews Integration

Appbrew integrated Yotpo for reviews and enabled product variants. This integration created transparency with the buyer while building credibility.
Impact: Users can now view product options and read verified reviews, leading to informed purchasing decisions. 

Upsell and Cross-Sell Features

The app implements upsell and cross-sell features during the PDP browsing and checkout process. It increases product discovery, browsing time, as well as the AoV.
Impact: These features drive a jump in AOV as users are more likely to purchase extra items when presented with suggestions.

Simplified Discounting Process

The app applies discounts at checkout and offers free gifts with purchases. It builds a solid reward program as well as a smooth & joyful checkout experience.
Impact: Simplifying the discounting process encouraged more users to complete their purchases while boosting customer loyalty. 

Omnichannel Loyalty Experience

Previously, there was no way to augment omni channel growth strategy. Now, with the mobile app, customers get personalized QR codes. It provides a rewarding offline & online shopping experience.
Impact: 45% of the customers are using their Loyalty Experience, driving retention and overall revenue. 

Multi Currency Support

The app supports multiple currencies, so international customers can shop in their local currency.
Impact: Enable an easy checkout process for international customers, reducing drop offs and cutting worry about conversion rates.

Seamless Integrations

Klaviyo Integration

Sukoshi Mart integrated Klaviyo to improve their customer retention strategies through targeted communication. This integration includes key benefits such as:

• Location-Level Data: Sukoshi Mart could segment users based on their geographical location, allowing for personalized messaging for local audiences.
• Device-Level Data: The integration enabled tracking of user actions across different devices, providing insights into customer behavior and preferences.
• Personalized Retention Flows: Sukoshi Mart built custom retention flows and notifications as per specific user needs and behaviors.
• Targeted Campaigns: With customer behavior data from the app, Sukoshi Mart developed targeted campaigns that engaged users for repeat purchases.

Advanced Analytics

Sukoshi Mart needed customizable analytics and an in-depth overview of their app performance. 

• App Performance and Metrics: The dashboard provided a centralized view of user engagement, sales data, and conversion rates.
• Clarity Integration for Heatmaps: Sukoshi Mart visualized user interactions within the app through heatmaps. 
• Third-Party Analytics Integration: Appbrew's flexibility enabled integration with other analytics tools like Meta & Google Analytics.

Keys to Success

The shift to Appbrew changed Sukoshi Mart's mobile commerce strategy. By focusing on user needs, Appbrew ensured a smooth process with responsive customer support and expertise. As customers engaged with the app, they discovered a better user experience along with rewards and loyalty. The integration of essential features enabled faster checkouts and exclusive promotions. As a result, Sukoshi Mart launched an optimized mobile app that uplifted user experience and engagement.

• 3x Conversion Rate: The new app design and features drove users to complete their purchases, boosting sales. 
• 1.22x Average Order Value (AOV): Upsell and cross-sell features increased spend per transaction. 
• 40% of Direct-to-Consumer (DTC) Business Through Mobile App: The app became a high-performance sales channel, capturing more than 40% of revenue.