Fashion brands need more than just a responsive website. But finding a Shopify mobile app builder that is purposefully built for Fashion & Apparel Brands among hundreds of generic app builders is difficult. The real pain often shows up months later when your app fails to deliver the promised increases in conversions and customer retention. By then, you're stuck with a sub-optimal app builder with limited features, poor integrations, and a locked-in annual contract you can’t get out of.
To help you avoid this costly mistake, we've thoroughly reviewed the best Shopify mobile app builders for fashion brands. For a more in-depth assessment of how each mobile app builder might align with your unique business goals, we recommend you to talk to our growth expert.
What makes a great Shopify mobile app builder for fashion and apparel brands?
To prepare you for choosing the best mobile app builder for your fashion brand, we outline some of the points you should consider in your evaluation process.
Brand Customization: The ability of the app builder to support complete brand customization should be a primary consideration. Fashion is a visual industry, and your app needs to reflect your unique brand identity without compromise.
Fashion-Specific Features: Look for capabilities that address unique fashion retail challenges like lookbooks, collection management, size guides, variants, and intuitive product discovery, search by look features.
Integration Capabilities: Another key factor is whether the app builder supports native integrations which is present in your Shopify website. If the builder offers limited integrations, this may exclude important features on your app that your website otherwise has.
Performance & Speed: The decision between native and PWA apps often comes down to performance requirements. Native apps provide faster loading times and smoother experiences, compared to PWA.
Personalization Tools: Fashion shoppers expect personalized experiences. Look for a mobile app builder that can remember wishlists, size preferences, style choices, and purchase history to create tailored recommendations.
Analytics & Insights: Comprehensive analytics about user behavior, purchases, and engagement are essential for optimizing your fashion app over time. Look for solutions that provide detailed insights about the user journey.
Marketing Features: Push notifications, loyalty integration, and discounts are vital for driving repeat purchases and increasing customer lifetime value.
The top 6 Shopify mobile app builders for fashion & apparel brands
In this section, we provide an overview of the top 6 Shopify mobile app builders purposefully built for fashion brands.
For each tool, you'll find:
- Features
- Pros/Cons
- Pricing
1. Appbrew
Appbrew is a Shopify mobile app builder designed specifically to help fashion brands deliver exceptional mobile shopping experiences. It enables marketing teams to turn their Shopify Store into highly customized, native iOS and Android apps that drive higher conversions, increased average order value and customer loyalty. Its extensive integration capabilities make it particularly effective for fashion brands. Unlike one-size-fits-all solutions, Appbrew adapts to the unique needs of each fashion brand of all sizes with its extensive range of features.
Features:
- Fully customized app design that adheres precisely to your brand guidelines
- Smart product discovery with AI-powered search, image search, and intuitive filters
- Targeted promotions engine for cart-based discounts, geo-specific offers, and first-time user incentives
- Intelligent push notifications with deep linking to specific products, collections, or checkout
- Seamless checkout experience with one-click checkout, support for all major wallets (Apple Pay, Google Pay, Shop Pay), and dynamic cart-based upsells
- Strategic upsell/cross-sell capabilities at add-to-cart and checkout pages that intelligently recommend complementary items
- Global commerce-ready with built-in support for Shopify Markets, Multi-Currency, and localized catalogs
- Loyalty program that syncs seamlessly between offline stores and online shopping experiences
- Visual social proof through rich review widgets via Okendo and Judge.me
- Post-purchase excellence with native order tracking and self-serve returns
- Fashion-specific analytics with cohort-based insights
Pros:
- Growth-focused customer success team that helps maximize your app performance
- 100+ native integrations across all key categories
- Superior checkout with one-click purchasing and support for all major payment wallets
- Omnichannel loyalty program that syncs between offline stores and online experiences
- Strategic upsell/cross-sell placements that boost average order value
- Superior post-purchase experience with native order tracking and review capture
- Built-in support for Shopify Markets, Multi-Currency, and localized catalogs
Cons:
- Premium solution that may exceed budget for very small brands
Pricing:.
Free to install - Pay only when your app goes live. Pro plan available from $599/month.
How top fashion & apparel brands use Appbrew:
Create personalized experiences:To reduce drop-offs and increase relevance from the first app interaction, Freakins introduced gender-based onboarding using Appbrew. By asking users to select preferences at launch, they were able to personalize everything from homepage banners to product recommendations leading to a higher session time and conversion rate.
Helping shoppers navigate large catalogs: Fashion brands with expansive product lines often struggle with helping users find what they're looking for. Snitch, by integrating Appbrew's AI-powered search, smart filters, and discovery modules like "Similar Styles," "You May Also Like," and "Pair It With," brands have significantly improved product discovery. These features massively increase the average time spent per session.
Turning push notifications into a high-ROI channel: To address challenges like abandoned carts, wishlists, back-in-stock alerts, new collection launches, and flash sales, several fashion brands use Appbrew’s deep-link push notifications to drive higher conversions.
Simplifying checkout and post-purchase experience: To reduce cart abandonment and customer support queries, Suta uses Appbrew's one-click checkout integrated with Apple Pay, Google Pay, and Shop Pay. Further, they use Appbrew's built-in order tracking and self-serve return modules in the post purchase journey. This has led to fewer support tickets and higher repeat app usage, building long-term customer loyalty.
2. Vajro
Vajro offers drag-and-drop mobile app building for Shopify stores with a focus on live selling features. The platform provides basic app functionality but may not deliver the sophisticated experiences fashion customers expect.
Features:
- Drag-and-drop mobile app builder
- Push notification capabilities
- Live video selling functionality
- App-only discounts
- Basic integrations
Pros:
- Live selling capabilities can be useful for product demonstrations
- Quick implementation timeframe
- 24/7 customer support
Cons:
- Higher crash rates reported by users
- Limited UI customization for fashion brand aesthetics
- Heavy reliance on webviews resulting in slower performance
- Fewer integrations with fashion-specific platforms
- Missing advanced personalization capabilities compared to Appbrew
Pricing:
Plans start from $149/month with premium features available at $599/month.
3. Plobal Apps
Plobal Apps offers mobile app building for Shopify stores with standard ecommerce functionality. While functional, it lacks some of the specialized features fashion brands need to stand out.
Features:
- Customizable app design
- Push notification campaigns
- App analytics
- Standard integrations
- Customer success support
Pros:
- Reasonable starting price point
- Basic analytics included
- Push notification capabilities
Cons:
- Less specialized for fashion industry requirements
- Limited product discovery options compared to Appbrew
- Missing advanced personalization capabilities
- Less robust post-purchase experience
Pricing:
Growth plan at $199/month with Enterprise options starting at $1,199/month plus 1% of total in-app sales.
4. Apptile
Apptile provides a mobile app builder focused on visual merchandising and basic ecommerce functionality. While suitable for smaller brands, it may not scale with growing fashion businesses.
Features:
- Customizable product listing and detail pages
- Push notifications
- Live selling capabilities
- Basic integrations with fashion apps
Pros:
- Affordable entry point
- Focus on visual merchandising
- Live selling capabilities
Cons:
- Limited design flexibility compared to Appbrew
- Less robust analytics for measuring performance
- Missing advanced features for product discovery
- Limited loyalty program integration options
Pricing:
Plans start at $99/month with annual savings options.
5. Shopney
Shopney is a newer entrant to the Shopify app builder market with basic functionality for ecommerce stores. While functional, it lacks the depth needed for sophisticated fashion brand experiences.
Features:
- Multiple theme options
- Standard Shopify integration
- Push notifications
- In-app live chat
- App install tools
Pros:
- Cost-effective entry point
- Unlimited push notifications
- Strategic app install tools
Cons:
- Limited customization capabilities
- Less mature platform compared to established solutions
- Missing advanced personalization features present in Appbrew
- Limited analytics capabilities for fashion-specific insights
Pricing:
Plans start at $149/month with Enterprise options at $999/month.
6. Tapcart
Mobile app builder takes a block-based approach to app design. While it serves multiple industries, fashion brands can use its templated design blocks to create functional shopping apps.
Features:
- Design blocks for app creation
- Standard Shopify integration
- Push notification capabilities
- Real-time Shopify sync
- In-app analytics
Pros:
- Easy to set up with templated design blocks
- Automated push notifications
- Support for global selling
Cons:
- Limited customization compared to Appbrew's fully branded approach
- Less robust analytics for measuring performance
- Less extensive personalization capabilities
Pricing:
Base plans from $200/month with additional charges based on in-app performance. Enterprise plan starts at $1,000/month.
How fashion brands have benefited from mobile apps
Freakins, a Gen Z-focused fashion brand, implemented Appbrew's personalization features to create tailored shopping experiences. By adding gender-based onboarding that asked users to select their style preferences at launch, they delivered customized experiences from homepage to recommendations. The results were impressive: a 2.5x increase in conversion rates, 15% boost in average order value, and significantly higher customer retention.
Knya Med, an apparel brand for medical professionals, leveraged Appbrew to launch a "Custom Embroidery" tool directly in their app. Customers could add their name, role, and select fonts, icons, and thread colors while shopping for scrubs. This feature alone contributed to 30% of all app orders, demonstrating the power of interactive shopping experiences.
Suta, a traditional apparel brand, saw great results after migrating to Appbrew from a legacy app builder. They experienced a 50% jump in conversion rates, with 30% of all DTC sales coming through the app, and a 2600% increase in customer lifetime value. The enhanced product discovery, personalization, and engagement features created a shopping experience that kept customers coming back.
Which Shopify mobile app builder should you choose for your fashion brand?
In the fashion category, no two brands are the same. Some thrive on personalization. Others lead with loyalty, subscription, discovery, or some brands even sell globally. That's why Appbrew is built not as a one-size-fits-all tool, but as a performance engine that adapts to how each fashion brand drives growth. Whether your focus is retention, conversion, AOV, or customer experience, Appbrew adapts to your strategy not the other way around.
What truly sets Appbrew apart is their customer success approach. Instead of simply providing technical support, Appbrew partners with your Marketing team to actively grow your app performance through data-driven recommendations and best practices.
While other solutions may be suitable for very small brands just starting out, they often require upgrading as your sales grow. The limitations in customization, integration capabilities, and fashion-specific features typically lead to lower conversion rates and customer engagement.
FAQ: Shopify Mobile App Builders for Fashion Brands
1. How long does it typically take to launch a mobile app for my fashion brand?
With Appbrew, most fashion brands can launch their fully customized mobile apps within 2-3 weeks. This includes design customization, integration setup, and app store approval processes. Other platforms may offer faster launches but often with more template-based designs and fewer customizations and integrations.
2. Can I integrate my fashion-specific loyalty program with my mobile app?
Appbrew supports 100+ native integrations including leading fashion loyalty platforms like Yotpo, LoyaltyLion, and Nector. This allows for seamless point accumulation, tier visibility, and reward redemption directly within your app. Other platforms typically offer more limited integration capabilities or in web-view.
3. How do mobile apps impact fashion brand conversion rates compared to mobile websites?
Fashion brands using Appbrew typically see 3x higher conversion rates on their mobile apps compared to mobile websites. This is due to faster loading times, personalized experiences, frictionless checkout processes, and smooth post purchase experience. The fashion industry specifically benefits from enhanced product visualization and personalized recommendations that native apps can deliver.
4. What ROI should I expect from investing in a mobile app for my fashion brand?
Fashion brands implementing Appbrew's mobile app solution typically see ROI within 3-6 months through increased customer retention, higher average order values, and reduced customer acquisition costs. The platform's analytics dashboard helps you track these metrics against fashion industry benchmarks.
5. Can my app integrate with other apps in my Shopify store?
Yes, most platforms support integration with 3rd party Shopify apps. However, Appbrew offers the most extensive integration capabilities with 100+ native integrations. These integrations help create a unified commerce experience where customer data flows seamlessly between your website and mobile app.
6. How do push notifications improve fashion brands performance?
Push notifications have 5-10x higher open rates than email for fashion brands. They're particularly effective for time-sensitive announcements like new arrivals, flash sales, and limited-edition drops. Appbrew's segmented push notifications deliver personalized messages based on customer behavior, resulting in 3x higher engagement compared to generic notifications.
