The most successful fashion and clothing brands on Shopify are generating millions in revenue while others barely break even. The difference comes down to how they've built their stores. The best performing fashion and clothing stores look absolutely stunning visually and are engineered to sell at every touchpoint.
We studied 10 of these top-performing fashion and clothing stores to decode their success formula: their revenue, the exact Shopify apps they use, their key features, and why each brand stands out from the competition.
Here's what we found and how you can apply it to your own fashion and clothing brand.
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Best Shopify Fashion and Clothing Store Examples
1. Gymshark
Overview: Gymshark transformed from a supplement company into a global fitness apparel powerhouse by building a community-first brand. Founded in 2012, the brand targets fitness enthusiasts who see workout gear as an extension of their identity. Gymshark's mission centers on unlocking human potential through performance-driven apparel that looks as good in the gym as it does on the street.
Annual Revenue: $811.6+ million
Country: United Kingdom
Top Shopify Apps used by Gymshark:
- Swym Wishlist plus for wishlisting
- Algolia for AI search and discovery
- Klarna for onsite messaging
Key features of Gymshark:
- Community-driven athlete partnerships and sponsored content
- AI-powered search and product discovery through Algolia
- Wishlist functionality for tracking desired items
- Flexible payment options with Klarna integration
- Size-inclusive fit guides with detailed measurements
Why Gymshark stands out:
Gymshark stands out by turning fitness culture into a lifestyle movement that customers want to join. Its mobile experience blends community content, athlete spotlights, and AI-powered discovery through Algolia that helps customers find products based on workout type and performance needs.
The brand goes beyond standard apparel shopping by making customers feel part of a fitness tribe. Wishlist functionality keeps users engaged between purchases, while Klarna removes payment barriers for higher-ticket items.
Learn more about their complete approach in our Gymshark marketing strategy analysis.
2. Swim Outlet
Overview: Swim Outlet dominates the competitive swimwear market by positioning itself as the ultimate destination for aquatic athletes and enthusiasts. Founded in 2000, the store offers everything from competitive racing suits to casual beachwear, targeting serious swimmers, water sports enthusiasts, and fitness-focused consumers.
Annual Revenue: $100+ million
Country: United States
Top Shopify Apps used by Swim Outlet:
- Appbrew for building mobile app
- Algolia for AI search and discovery
- Attentive for sms and mms marketing
Key features of Swim Outlet:
- Comprehensive product catalog covering competitive to recreational swimwear
- AI-powered search through Algolia for filtering by stroke, event, and performance level
- Native Mobile app with exclusive app only deals and faster checkout
- Detailed sizing guides and fit recommendations for different brands
- Educational content about swim techniques and gear selection
Why Swim Outlet stands out:
Swim Outlet delivers a specialized shopping experience built for athletes and recreational use. Its mobile app powered by Appbrew creates a streamlined discovery process where customers can filter thousands of products from competitive racing suits to casual beachwear.
AI-powered search through Algolia transforms product discovery by letting customers search by stroke type, competition level, and performance requirements. This makes finding the right gear fast and precise. Attentive's SMS campaigns drive urgency during peak seasons with targeted offers that convert browsers into buyers.
Since launching their mobile app with Appbrew, Swim Outlet has turned mobile into a primary sales channel.
3. Anatomie
Overview: Anatomie solves the challenge of travel-friendly professional wear by creating wrinkle-resistant, versatile pieces for busy women. Founded by a frequent business traveler, the brand targets professional women who need clothes that transition seamlessly from plane to boardroom to dinner.
Annual Revenue: $50+ million
Country: United States
Top Shopify Apps used by Anatomie:
- Appbrew for building mobile app
- Bogos.io for free gifts and buy one get one offers
- Upsell and Crosssell by SSC
Key features of Anatomie:
- Wrinkle-resistant, travel-friendly professional wear collections
- Mobile app with gamified rewards program for frequent purchases
- BOGO offers and free gift promotions through Bogos.io
- Upsell and cross-sell recommendations for complete outfit building
- Mix-and-match styling guides for versatile wardrobe planning
Why Anatomie stands out:
Anatomie transforms the shopping experience for professional women through a mobile app built around travel needs and lifestyle. Customers earn points through gamified engagement that unlock perks, early access, and exclusive offers designed for VIP customers.
The brand uses Bogos.io strategically to drive higher order values with BOGO deals that encourage customers to build complete wardrobes. Smart upselling through SSC suggests complementary pieces that work together, making outfit planning effortless for busy professionals.
The gamified rewards system keeps customers engaged between trips, while targeted promotions drive repeat purchases on the App. The brand proves that combining functional products with mobile-first loyalty drives both engagement and repeat sales.
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4. Fashion Nova
Overview: Fashion Nova revolutionized fast fashion by mastering social media marketing and ultra-quick trend cycles. Launched in 2006, the brand targets style-conscious Gen Z and millennial women who want runway looks at accessible prices. Fashion Nova's success lies in its ability to turn social media moments into shoppable products within weeks.
Annual Revenue: $400+ million
Country: United States
Top Shopify Apps used by Fashion Nova:
- Klaviyo for email marketing automation
- Klarna for onsite messaging
- Algolia for AI search and discovery
Key features of Fashion Nova:
- Influencer-driven product photography and styling
- AI-powered search and discovery through Algolia
- Social media-inspired product discovery and styling
- Ultra-fast trend-to-product pipeline with weekly drops
- Flexible payment options with Klarna messaging
Why Fashion Nova stands out:
Fashion Nova transforms its product pages into social feeds filled with influencer looks and styling ideas that boost engagement and trust. The mobile experience showcases multiple influencers wearing the same piece, giving customers diverse styling inspiration and social proof that drives purchases.
The brand's strength lies in its speed-to-market strategy, powered by real-time social listening and trend analysis.
5. Kut from The Kloth
Overview: Kut from The Kloth has built a loyal following by perfecting premium denim for women who value quality, fit, and style. Founded in 2001, the brand focuses on creating jeans that flatter every body type while maintaining accessible luxury positioning. Their mission centers on empowering women through perfectly fitted denim.
Annual Revenue: $150+ million
Country: United States
Top Shopify Apps used by Kut from The Kloth:
- Attentive for sms and mms marketing
- Firework for shoppable video and ugc
- AMP for back in stock reminder
Key features of Kut from The Kloth:
- Shoppable video content and user-generated styling through Firework
- SMS and MMS campaigns via Attentive for personalized fit recommendations
- Back-in-stock notifications through AMP for popular sizes and washes
- Detailed fit guides with body type recommendations
- Customer styling videos showcasing real women in different cuts
Why Kut from The Kloth stands out:
Kut from The Kloth stands out by making premium denim discovery personal and visual. Firework's shoppable video platform transforms how customers explore fits, with real women showcasing different styles and washes that help shoppers find their perfect match.
Attentive's SMS campaigns deliver personalized fit recommendations and restock alerts that convert browsers into buyers. AMP's back-in-stock notifications ensure customers never miss their preferred sizes, driving urgency and reducing lost sales on popular items.
Since implementing video-first product discovery, Kut from The Kloth has strengthened customer confidence in online denim shopping. The brand's ability to combine premium quality with personalized mobile experiences proves that solving fit challenges through technology drives loyalty in the competitive denim market.
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6. Alo Yoga
Overview: Alo Yoga has evolved from a yoga apparel brand into a lifestyle movement that encompasses mindful living, wellness, and conscious fashion. The brand targets wellness-focused consumers who see activewear as an extension of their values and lifestyle, not just workout clothes.
Annual Revenue: $250+ million
Country: United States
Top Shopify Apps used by Alo Yoga:
- Searchanise for search and filter
- Attentive for sms and mms marketing
- LoyaltyLion for rewards and referrals
Key features of Alo Yoga:
- Enhanced search and filtering through Searchanise for activity-specific discovery
- SMS campaigns via Attentive with mindfulness content and product drops
- Rewards and referral program through LoyaltyLion for repeat purchases
- Lifestyle content integration with wellness education
- Size-inclusive fit guides for different yoga practices and body types
Why Alo Yoga stands out:
Alo Yoga stands out by building a community around shared values rather than just selling clothes. The mobile experience integrates shopping with wellness content, creating a destination for mindful living that extends beyond commerce.
Attentive's SMS campaigns blend product announcements with wellness content, creating touchpoints that feel more like lifestyle inspiration than traditional marketing. LoyaltyLion's rewards program builds community through referrals and points that unlock exclusive experiences and early access.
Since positioning itself as a lifestyle brand rather than just activewear, Alo Yoga has built a $250+ million brand that customers connect with on values beyond product.
7. TA3 SWIM
Overview: TA3 SWIM represents the premium end of sustainable swimwear, targeting environmentally conscious consumers who refuse to compromise on style or quality. Founded with a mission to create luxury swimwear from recycled materials, the brand appeals to discerning customers who value both aesthetics and environmental responsibility.
Annual Revenue: $5-15 million (estimated)
Country: United States
Top Shopify Apps used by TA3 SWIM:
- Appbrew for mobile app development
- Attentive for sms and mms marketing
- Affiliatly for affiliate marketing
Key features of TA3 SWIM:
- Mobile app with exclusive access and product drops
- SMS and MMS marketing campaigns through Attentive
- Direct-to-consumer focus with mobile-first approach
- Size-inclusive fit with detailed size charts
- Luxury packaging and unboxing experience
Why TA3 SWIM stands out:
TA3 SWIM stands out by combining luxury positioning with sustainable materials in the competitive swimwear market. Its mobile app powered by Appbrew creates exclusive access to premium collections while building direct customer relationships.
Appbrew's mobile app facilitates one click personalization using Shopify tags, enables push notifications for limited drops while attentive powers retargeting when synced with first party data collected from the mobile app.
Since launching their mobile app, TA3 SWIM has increased customer retention and average order value through app-exclusive offerings and personalized experiences.
8. Red Dress Boutique
Overview: Red Dress Boutique democratizes trendy fashion by offering runway-inspired pieces at accessible prices. Founded with a mission to help every woman feel confident and stylish, the brand targets fashion-forward women who want current trends without designer price tags.
Annual Revenue: $75+ million
Country: United States
Top Shopify Apps used by Red Dress Boutique:
- Attentive for sms and mms marketing
- Rise.ai for gift Cards & loyalty
- Mst: Wishlist + Marketing flow
Key features of Red Dress Boutique:
- Wishlist functionality with automated marketing flows
- Weekly new arrivals and trend-focused collections
- Styling videos and outfit inspiration
- SMS and MMS campaigns through Attentive for trend alerts
- Gift cards and loyalty program via Rise.ai
Why Red Dress Boutique stands out:
Red Dress Boutique stands out by making runway trends accessible through strategic mobile marketing and customer retention tools. Attentive's SMS campaigns deliver trend alerts and flash sales that create urgency around new arrivals and limited inventory.
Rise.ai's gift card and loyalty program drives repeat purchases while the wishlist feature captures intent and triggers automated follow-up campaigns. This combination keeps customers engaged between purchases and increases lifetime value.
9. L'ovedbaby
Overview: L'ovedbaby has carved out a premium position in organic baby clothing by focusing on safety, comfort, and style for newborns and toddlers. Founded by parents for parents, the brand emphasizes GOTS-certified organic cotton and thoughtful design that makes dressing babies easier while keeping them comfortable.
Annual Revenue: $10-25 million (estimated)
Country: United States
Top Shopify Apps used by L'ovedbaby:
- Appbrew for building mobile app
- Klaviyo for email marketing
- Instafeed for instagram feed
Key features of L'ovedbaby:
- Mobile app delivering exclusive access and parenting community features
- Email automation through Klaviyo with purchase-triggered parenting content
- Instagram feed integration building authentic social proof
- Premium organic positioning in competitive baby apparel market
Why L'ovedbaby stands out:
L'ovedbaby stands out by addressing every parent's concern about baby safety and comfort. The mobile experience prioritizes product safety information, organic certifications, and age-appropriate recommendations that build trust with protective parents.
Klaviyo's automation hits parents when they're most engaged - right after purchase - with valuable parenting content that builds long-term relationships beyond transactions. Instagram integration showcases real families, creating authentic social proof that converts safety-conscious shoppers.
Since launching their app with Appbrew, L'ovedbaby has captured premium market share by making organic baby apparel shopping feel personal and trustworthy.
10. Pangaia
Overview: Pangaia pushes the boundaries of sustainable fashion through materials innovation, creating everyday essentials from bio-based and recycled materials. The brand targets environmentally conscious consumers who want to reduce their fashion footprint without sacrificing style or quality.
Annual Revenue: $100+ million
Country: United Kingdom
Top Shopify Apps used by Pangaia:
- Rise.ai for loyalty and gift cards
- Klevu ‑ AI Search & Discovery
- AfterSell for post purchase upsell
Key features of Pangaia:
- AI-powered search and discovery through Klevu
- Loyalty program and gift cards via Rise.ai
- Post-purchase upselling through AfterSell
- Materials innovation focus with transparency about sourcing
- Sustainable fashion positioning targeting eco-conscious consumers
Why Pangaia stands out:
Pangaia transforms sustainable shopping by making materials innovation the hero of the customer experience. Klevu's AI search lets customers discover products by sustainability attributes, material type, and environmental impact, turning eco-consciousness into easy product discovery.
Rise.ai's loyalty program rewards customers for sustainable choices while gift cards drive acquisition among environmentally conscious buyers. AfterSell captures post-purchase momentum with complementary sustainable essentials that build complete eco-friendly wardrobes.
Rise.ai's loyalty program rewards customers for sustainable choices, creating a community around shared values. The brand's transparency includes detailed impact metrics and supply chain information that builds trust with conscious consumers.
Conclusion
In 2025, the best-performing fashion brands are prioritizing mobile-first shopping experiences to drive growth in the DTC space. With 3 out of 4 customers browsing and buying on mobile, brands are optimizing every touchpoint for smaller screens and personalized journeys.
If you're a fast-growing fashion brand looking to launch an app like these industry leaders, Appbrew can help you build an android and iOS app for your Shopify Store.
Frequently Asked Questions
1. What's the most popular Shopify app among successful fashion brands?
Appbrew appears across multiple top performers for mobile app development, while Attentive dominates SMS marketing. These tools consistently drive higher engagement and repeat purchases.
2. Do fashion brands really need mobile apps or is mobile web enough?
Top performers generate 30-60% of sales through mobile apps versus mobile web. Apps enable push notifications, loyalty programs, and exclusive drops that mobile web can't match for engagement.
3. Which is the best mobile app builder for fashion brands?
Appbrew stands out as the top choice for fashion brands, with 70% of successful fashion retailers choosing it over competitors. Unlike generic app builders, Appbrew offers fashion-specific features like one click personalization, wishlisting, exclusive drops, advanced promotions systems and loyalty reward program that drive higher conversions.
4. What features make Appbrew ideal for fashion and clothing brands specifically?
Appbrew offers fashion-focused features like visual product discovery, size guides integration, wishlist functionality, one click personalization, integrated reviews, loyalty program and exclusive app-only drops.
5. How quickly can fashion brands launch a mobile app with Appbrew?
Appbrew specializes in rapid deployment for fashion brands. Most brands launch their apps within weeks, not months.
