After launching our native app using the Appbrew platform, we've seen a 3x improvement in our conversion rates and 1.2x Average Order Value (AOV) wrt to the web. The personalized shopping experience it delivers is unparalleled, making Appbrew an essential tool for any e-commerce business looking to elevate its store's performance. The AI size chart is a standout feature, providing our customers with precise size recommendations that have significantly reduced returns and boosted satisfaction. Appbrew offers the best Shopify app builder experience with its intuitive interface and robust customization options. The loyalty rewards program has also been a game-changer, encouraging repeat purchases and fostering customer loyalty.
In 2006, Kate and Shawn Boyer started Anatomie to solve a problem for travelers. Travelers wanted lightweight, wrinkle-free outfits that worked everywhere—on flights, at meetings, and during leisure.
The brand took off quickly. Anatomie’s designs used high-quality European fabrics, focusing on comfort and durability. Media coverage and customer loyalty helped them grow in the luxury travel segment.
But Anatomie faced a challenge. Their website wasn’t enough for a growing mobile-first audience. They needed an app to take their shopping experience to the next level. That's when they partnered with Appbrew to make it happen.
The Challenge
Anatomie wanted to connect with its mobile-first audience. The website worked but couldn’t deliver the experience customers expected. It struggled to drive higher conversion rates or lifetime value (LTV).
The brand needed more than a basic app. They wanted a channel that reflected its luxury image, improved personalization, and solved key customer issues. Their goal was clear: deepen customer engagement and build loyalty.
Anatomie’s web platform faced several limitations:
- Slow Load Times: Lagging site speeds affected conversions.
- Fragmented Integrations: Limited functionality with essential platforms like Klaviyo, Yotpo, and Loop Returns killed the user experience.
- Low Personalization: Lacking features like dynamic size recommendations left customers searching for better guidance.
- Engagement Issues: Without tools for targeted engagement, Anatomie could not convert first-time visitors into loyal customers.
The Solution
Appbrew created a cutting-edge mobile app, fully customized to meet Anatomie’s expectations.
Lightning-Fast Checkout
The app reduced load times by 3x compared to the web, enabling faster browsing and checkout.
Deep Integrations
Seamless integration with Klaviyo, Yotpo, Loop Returns, and Swym Wishlist created a smooth, uninterrupted journey for customers—from discovery to post-purchase.
Boosting AOV Through Features
Exclusive features like Trending Now, Style It With, and You May Also Like encouraged customers to explore and spend more. App-only discounts further incentivized purchases.
AI-Powered Size Chart
A custom-built AI size guide created personalization, helping customers find the perfect fit and reducing return rates.
Fast Social Login
Social sign-ins and simplified onboarding increased signups by 18x compared to the web.
Retention and Post-Purchase Engagement
Push notifications, personalized order tracking, and a seamless returns process helped boost retention, driving LTV up by 5x.
Keys to Success
Appbrew reshaped Anatomie’s DTC m-commerce approach. By focusing on user experience, personalization, and integrations, the app boosted business growth. The partnership strengthened Anatomie’s customer connection. It also set a new benchmark for mobile-first success.
