In mobile marketing, Appbrew's deferred deep linking feature connects users directly to specific content in an app they haven’t installed yet.
When users click a promotional link, they first visit the app store to download the app. After installation, the app opens right to the desired content. This process minimizes friction and keeps users engaged. Let’s take a deeper look at how it works and what impact it can drive for your DTC brand.
What Is Deferred Deep Linking?
Deferred deep linking streamlines the user journey. You can promote your app across various platforms—social media, websites, and even QR codes. The goal is to create a smooth transition from the ad to the app.
A deep link functions like a website URL. It directs users straight to the right spot in your app. This method is effective for re-engaging existing users, such as those who abandoned their shopping carts.
Why Does Deferred Deep Linking Matter?
- Attract New Users: Deferred deep links boost app installs by reaching potential users across multiple channels.
- Improve User Experience: A smooth journey keeps users engaged. They appreciate not having to search through an unfamiliar app.
- Reconnect with Lost Users: If someone has uninstalled your app or stopped using it, deferred deep linking makes it easy for them to return.
How Does It Work?
- When a user clicks on a link, the system checks if they have the app installed.
- If yes, it directs them to the relevant page in the app.
- If not, it sends them to the app store and then back into the app at the right spot.
Uses of Deferred Deep Linking
- Referral Programs: Encourage existing users to invite friends with referral links that lead directly to installing and using the app.
- Ad Engagement: For example, if you’re promoting a new recipe on social media, use a deferred deep link that takes users straight to a shopping cart with all necessary ingredients.
- In-Store Connections: Place QR codes in physical stores that link directly to product details in your app, bridging online and offline experiences.
Maximizing ROAS with Appbrew’s Deferred Deep Linking
Appbrew's deferred deep linking feature is a solution for improving mobile marketing efforts, particularly through the use of meta ads and static ads. Brands can redirect users to specific landing pages, be it product detail pages (PDP), collection pages (PLP), or any other relevant page, when they engage with ads on Android devices.
- Meta Ads and Their Flexibility
With this feature, brands can direct users to any landing page of their choice. Whether it's a PDP showcasing a specific item or a PLP displaying a collection, meta ads ensure that users arrive exactly where they need to be. This approach improves user experience and conversion rates, driving app installs and sales.
- Static Ads Directing User Attention
Static ads, which can include images, videos, or specific collections, can also link with any URL. Brands can customize their messaging and direct users to the most relevant content. This will help especially in seasonal or thematic collections, so that prospects can go directly to that collection page within the app.
- Catalog Ads
Along with static ads, catalog ads are designed to link directly to specific product pages. When users click on a catalog ad, they are taken straight to the product they are interested in, eliminating any unnecessary steps. Users can find exactly what they want without navigating through multiple pages.
Fablestreet's experience with Appbrew's deferred deep linking feature is a prime example of targeted mobile marketing. Fablestreet redirected users straight to product detail pages upon app installation, juicing out their meta ads efforts. After integrating deferred deep linking into their campaigns, Fablestreet saw an increase in sales. This surge stemmed from minimizing navigation barriers and easing product discovery. The app install campaigns also saw an increase in app installs, attributed to their meta ads.
Enhance ROAS on App Install Campaigns with Appbrew
DTC brands need to attract new users as well as reconnect with those who may have drifted away. That is why they run expensive meta ads campaigns. Potential customers landing directly on relevant pages within the app is absolutely crucial. Only then can a brand maximize their advertising efforts and achieve better results. Appbrew's deferred deep linking lets brands utilize meta ads and static ads strategically. If your brand is looking to juice out your meta campaigns to the maximum, Appbrew is the right next step for you.
