In this guide, I’m sharing my assessment of the top 5 Shopify mobile app builders for Health & Supplement brands. I’ll break down what works, what doesn’t, and what to look for when turning your Shopify store into a mobile app.
According to Appbrew’s data, Health and Supplement brands with native mobile apps see 3x higher conversion, and 1.2X increase in average order value. With 100s of app builders on the Shopify App Store picking an app builder that holds its promise to deliver higher conversions and customer retention is hard. The good news is we've done the work so you don't have to. Our team has rigorously evaluated the top Shopify mobile app builders for supplement brands, assessing them across several key criteria:
- Brand customization capabilities
- Integration flexibility
- Customer education features
- Subscription management
- Personalization options
- Analytics depth
- Customer Success team
For a more in-depth assessment, we recommend you to talk to our growth expert.
What are the top Shopify mobile app builders for Health & Supplement brands
In this section, we provide a brief overview of the top 5 Shopify mobile app builders specifically suited for health and supplement brands.
For each tool, you'll find:
- Features
- Pros/Cons
- Pricing
- Customer ratings and reviews
- Integrations
- Support
1. Appbrew
Appbrew stands out as the most comprehensive Shopify mobile app builder for Health & Supplement brands looking to create a personalized mobile shopping experience. It enables marketing teams to turn their Shopify Store into highly customized, native iOS and Android apps that drive higher conversions, increased average order value and customer loyalty. Its extensive 100+ native integration capabilities across key categories make it particularly effective for supplement brands with complex product catalogs and regimen-based offerings.
Features:
- Fully customized app design that adheres precisely to your brand guidelines
- AI Concierge for personalized product recommendations based on unique health goals
- Smart product discovery with "Shop by Goal" navigation for supplement-specific browsing
- One Click personalization engine that adapts to individual user preferences and behaviors
- Intelligent promotion engine for tiered discounts, free gifts on orders, bundle offers, and cart-based discounts
- Native subscription management for recurring supplement routines and replenishment
How top Health and Supplement brands use Appbrew
1. Health & Supplement brands use Appbrew’s AI Concierge to replicate the personalized guidance of a high-end fitness expert right inside the mobile app.
With this, customers can:
- Ask questions and get instant, expert-like answers
- Receive tailored product recommendations based on their health goals and a one click purchase option
- Find complimentary products and discount coupons to save big on your purchase.
For brands, this builds trust, simplifies complex purchase decisions, boosts conversion rates, and encourages repeat purchases through a more personalized experience.
2. Brands use Appbrew’s goal-based navigation system allows users to explore products by specific health needs like weight loss, weight gain, muscle gain, immunity, energy, sleep, or fitness.
This intuitive approach mirrors how supplement shoppers think, helping customers:
- Discover the right products faster
- Navigate the app naturally
- Feel more confident in their choices
For brands, it improves product discoverability and increases engagement and sales across a broader product range.
3. Health & Supplement brands use Appbrew’s native subscription management to turn one-time purchases into long-term customer relationships.
With Appbrew native subscription feature, brands give the freedom to customers to:
- Easily adjust delivery frequency based on their needs
- Swap products to try new variants or flavors
- Unlock subscriber-only pricing to feel rewarded for loyalty
The seamless in-app subscription experience eliminates common friction points that lead to churn. For brands, this means higher customer retention, increased lifetime value, and a seamless experience that keeps subscribers coming back.
4. Top supplement brands use Appbrew’s powerful promotion engine to drive higher average order value by experimenting with a variety of discount strategies.
With Appbrew, Health & Supplement brands can:
- Offer percentage-based or fixed amount discounts (e.g., “20% off on orders above $150”)
- Run BOGO and bundle promotions
- Set maximum discount limits for better control
- Reward customers with free gifts (e.g., a shaker with every 1kg protein or a free fitness ebook with every order)
- Allow multiple coupon stacking to improve customer satisfaction
The Cart Goals feature adds a visual progress bar during checkout, nudging users to add more items to unlock discounts or free products.
5. Educating customers is key in the supplement space and Appbrew makes it effortless for brands to deliver high-quality, fast-loading content right inside your app.
With Appbrew, brands can:
- Showcase ingredient breakdowns, usage tips, and health benefits
- Build trust and improve conversion through informed decision-making
- Ensure instant content loading to keep users engaged and reduce bounce rates
This makes the app not just a store, but a trusted wellness resource.
Pros:
- Growth-focused customer success team that helps maximize your app performance
- 100+ native integrations including health-specific loyalty and review platforms
- Superior post-purchase experience with native order tracking and review capture
- Built-in support for Shopify Markets, Multi-Currency, and localized catalogs
Cons:
- Premium solution that may exceed budget for very small brands
- More sophisticated features may require strategic implementation
Pricing:.
Free to Install, Pro plan available from $599/month. Pay only when your app goes live.
Integrations
Appbrew offers over 100+ native integrations with key platforms like Klaviyo, Recharge, Yotpo, LoyaltyLion, Nector, and more. It seamlessly connects with tools like Appsflyer, Attentive, CleverTap, Gorgias, Microsoft Clarity, Rebuy, and Searchanise to keep your tech stack perfectly in sync.
Customer ratings and reviews
Supplement brands consistently praise Appbrew's intuitive interface and powerful personalization capabilities. Customers specifically mention how the platform has helped them increase subscription sign-ups and average order value.
A leading supplement brand saw a 3X increase in conversion rate along with a 25% increase in average order value after switching to Appbrew. Their Director of eCommerce noted: "We are incredibly happy with Appbrew. The team has been very responsive, always making sure that everything runs smoothly. Since using the app, our conversion rate and repeat purchases have increased significantly, and our customer experience is much better."
Support
Appbrew provides 24/7 support with a dedicated Customer Success Manager for every Plus brand. With deep expertise in Health & Supplements, they guide you on what works best to grow your app performance and increase adoption.
2. Vajro
Vajro offers an app building solution with a focus on live selling features that may appeal to some supplement brands.
Pros and cons
Vajro provides basic app building functionality with a particular emphasis on live video selling. While this feature can be useful for supplement demonstrations, users frequently report issues with app stability and user interface design that can frustrate health-conscious customers who expect seamless experiences.
The platform's reliance on webviews for many features results in inconsistent performance compared to Appbrew's fully native approach, creating a poor experience as customers move between native and web-based sections of the app.
Key features
Live Video Selling: Vajro's standout feature allows brands to host live sessions to demonstrate supplement usage and benefits.
Push Notifications: Basic notification capabilities are available, though targeting options are limited compared to Appbrew's behavior-based automation.
App-only Discounts: Create exclusive offers for app users, though without the sophisticated promotion engine that Appbrew offers for building supplement bundles and regimens.
Integrations
Vajro offers fewer integration options compared to Appbrew's extensive library, which can limit supplement brands' ability to connect with specialized nutrition tools and services.
Pricing plans
- Starter - $149/month
- Core - $299/month
- Premium - $599/month
- Plus - $999/month
Customer ratings and reviews
Reviews frequently mention concerns about app stability and performance issues that can impact customer trust.
Support
While Vajro advertises 24/7 support, response times and issue resolution can be inconsistent sometimes.
3. Taptool
Taptool provides a simpler app building solution that may be suitable for newer supplement brands with basic needs.
Pros and cons
Taptool offers an approachable platform for creating basic mobile apps without technical expertise. However, it lacks many of the advanced features that drive conversions in the supplement space, such as personalized wellness journeys, ingredient education tools, and sophisticated subscription management.
The platform's limited customization options make it difficult for supplement brands to create the distinctive, education-focused experiences that nutrition customers expect.
Key features
Theme AI: Automatically reflects your Shopify store's design, though with limited customization compared to Appbrew's fully custom approach.
Push Notifications: Basic notification capabilities without the advanced targeting and health journey automation available with Appbrew.
Real-time Shopify Sync: Maintains consistency between your store and app, though with fewer integration options for supplement-specific tools.
Integrations
Taptool offers basic integrations but lacks many of the supplement-specific connections that nutrition brands need to create comprehensive wellness experiences.
Pricing plans
- Core - $149/month
- Growth - $379/month
- Enterprise - $999/month
Customer ratings and reviews
Taptool receives positive reviews for ease of use but frequently faces criticism for its limited feature set which is fine being a new entrant to the market.
Support
An implementation specialist is provided, but ongoing dedicated support is not much tested yet.
4. Shopney
Shopney offers a quick-to-launch app solution that may appeal to Health & Supplement brands prioritizing speed over customization.
Pros and cons
Shopney provides a straightforward path to launching a basic mobile app with standard ecommerce features. However, it lacks the -specific features that drive engagement and conversions.
The platform's limited personalization options make it difficult for supplement brands to create the tailored experiences that health-conscious consumers increasingly expect.
Key features
Theme Options: Several layout options for product displays, though without the health goal navigation that Appbrew offers.
Push Notifications: Standard notification capabilities without the sophisticated targeting based on wellness journeys.
In-App Live Chat: Basic customer service functionality, though lacking the AI Concierge capabilities that help customers find the right supplements for their needs.
Integrations
Shopney offers integration with common Shopify apps but has fewer specialized connections for supplement-specific services compared to Appbrew's extensive integration library.
Pricing plans
- Silver - $149/month
- Gold - $299/month
- Platinum - $599/month
Customer ratings and reviews
While Shopney receives positive feedback for ease of deployment, supplement brands frequently note limitations in personalization and educational content delivery that are crucial for supplement products.
Support
Standard support options fall short of the dedicated customer success management that Appbrew provides to supplement brands.
t. Tapcart
It offers a templated design blocks and standard features for supplement brands looking for a quick solution.
Pros and cons
Tapcart provides a straightforward approach with pre-designed blocks that can be assembled to create a basic app experience. While this templated approach allows for faster deployment, it significantly limits the brand customization that supplement customers expect.
The platform lacks many of the advanced features that drive conversions. Unlike Appbrew's AI Concierge and promotions engine, Tapcart offers a more generic shopping experience.
Key features
Design Blocks: Tapcart offers a limited library of pre-designed blocks that can be assembled to create basic app layouts. However, these templates can make your supplement brand's app look similar to other retailers.
Push Notifications: Basic notification capabilities are available, though they lack the advanced deep push notifications that Appbrew offers that leads to the exact product on the push notification.
Real-time Shopify Sync: The platform maintains consistency between your Shopify store and mobile app, though integration capabilities beyond basic Shopify functions are limited compared to Appbrew's extensive integration library.
Integrations
Tapcart offers standard integrations but lacks many supplement-specific connections that brands need for subscription management, ingredient transparency, and personalized wellness journeys.
Pricing plans
- Core - $200/month base with additional performance fees
- Ultimate - $400/month base with additional performance fees
- Enterprise - $1,000/month base with additional performance fees
Customer ratings and reviews
While Tapcart has positive reviews for basic app functionality, supplement brands frequently note the limitations in personalization and subscription management capabilities that are essential for Health & Supplement brands.
Support
Some users have reported poor experiences in public forums like Google Listings.
What to consider when choosing a Shopify mobile app builder for Health & Supplement brands?
While there are many solutions available, the best mobile app builder for your Health & Supplement brand will depend on several factors:
Brand Customization: The ability to fully customize your app's appearance is crucial. Supplement is a trust-based industry, and your app needs to reflect your unique brand identity without compromise.
Integration Capabilities: Ensure the app builder supports native integrations with the apps you already use on your Shopify website. If the builder offers limited integrations, this may exclude important features on your app that your website otherwise has.
Performance & Speed: React based native apps provide faster loading times and smoother experiences compared to PWAs, which is essential when educating customers about complex supplement formulations.
Ease of Use: Look for a platform designed for marketers that allows you to easily manage your app, test promotions, launch sales, and product drops without technical expertise.
Supplement-Specific Features: Features like ingredient glossaries, complete routine builders, and education modules can significantly enhance the shopping experience for supplement customers.
Analytics & Insights: Comprehensive analytics about user behavior, purchases, subscriptions and engagement are essential for optimizing your app over time.
Customer Success: A reliable, accessible customer success team is crucial to help you increase your app adoption post launch. Without an experienced success manager, you may end up encountering frustrating delays when issues arise and are left with just an app.
Which mobile app builder should you choose?
Now that I've explained everything you need to make an informed decision about choosing the best mobile app builder for your supplement brand, the question is, which one is the best fit for you?
If I'm looking for a mobile app solution with comprehensive features specifically designed for supplement brands, Appbrew is the option I keep coming back to. With its AI Concierge, personalized wellness journeys, and native subscription management, it's built to address the unique challenges of selling Health & Supplement products in a competitive market.
We saw this firsthand with a leading protein supplement brand that struggled with customer education and repeat purchases. After switching to Appbrew's mobile app with personalized native subscription management, they saw a 20% increase in customer retention and a 25% boost in average order value.
"Now, our customers can easily find products for their specific fitness goals, learn about ingredient benefits, and manage their protein subscriptions all in one place. The personalized experience has transformed our relationship with customers from transactional to truly valuable," their Director of Digital noted.
Need a mobile app solution that grows and scales with your supplement brand? Start your journey with Appbrew today.
FAQs
What features should health and supplement brands look for in an app builder?
Supplement brands should prioritize personalization capabilities, subscription management, ingredient education tools, health goal navigation, and comprehensive analytics that provide insights into customer wellness journeys.
How do mobile apps benefit supplement brands specifically?
Mobile apps provide supplement brands with direct communication channels through push notifications, opportunities for personalized wellness recommendations, subscription management tools, and educational content delivery that builds customer confidence and increases repeat purchases.
What's the difference between templated and custom app designs?
Templated designs use pre-built blocks and layouts that can be quickly deployed but offer limited customization. Custom designs like those offered by Appbrew are built specifically for your brand's unique identity and customer needs, resulting in higher engagement and conversion rates.
How important is subscription management for supplement brands?
Extremely important. Supplements are replenishment products, and native subscription management can significantly increase customer lifetime value by making it easy for customers to maintain their wellness routines.
