Data favors Appbrew against alternatives
Within just two months, Suta witnessed remarkable growth:
Our app has delivered great numbers -
The Challenge: Limitations with previous app builder
Suta, an ethnic women’s fashion brand, found itself grappling with significant hurdles while using its previous app builder for their app needs. The core issues included:
- Incomplete Integrations: Suta's app had shallow integrations with Smile (Loyalty and Rewards), Loox (Reviews) and Searchtap (Search) leading to a broken user navigation and suboptimal experience. Further key features like Social & OTP login, Deeplinks, Cross selling/upselling implementation were missing.
- Lack of Brand Specific Features: The inability to implement brand-specific features like pre-drape and custom PDP hampered Suta's unique market positioning.
- Inadequate Brand Design: Suta's brand identity was not fully replicated on the app, diluting customer experience and brand recall.
Prior to transitioning to Appbrew, Suta managed to do only 10% of their DTC business through the app.
The Suta app's home page implemented by Appbrew
The Solution: Transition to Appbrew
Appbrew's expertise in app development for DTC brands, coupled with a deep understanding of e-commerce growth strategies, led to significant enhancements:
- Integrated and Customized Solutions: Appbrew provided seamless, deep integrations and custom features, including the unique 'Pre-Drape' feature, which resonated well with users, seeing a 10% higher usage compared to the website.
- Brand Identity Enhancement: With Appbrew, Suta's brand identity was robustly encapsulated within the app, strengthening customer engagement.
Impactful Results: Metrics Speak
Post-transition, the results were nothing short of spectacular. Within just two months, Suta witnessed remarkable growth:
Conclusion: A New Chapter of Growth
With Appbrew, Suta not only resolved existing challenges but also unlocked new avenues for growth. The transition led to Suta conducting 30% of their DTC business through the app, a threefold increase from their time with the previous app builder. This case study stands as a testament to Appbrew's proficiency in driving substantial growth for DTC brands through expert app solutions.
