Building a Digital Growth Engine: Forever Beaumore’s Shift from Offline Sales to Mobile-First Success

{{blockqoute}}

‍

About Forever Beaumore

Forever Beaumore is a premium skincare and beauty brand that has built its business on trust and personal relationships. With a customer-first ethos and a wide range of beauty products designed for different skin needs, the brand developed a loyal following, particularly through its offline sales channel. In fact, nearly 80% of its orders were happening via phone calls, a testament to the personal attention customers received, but also a major limitation when it came to scaling.

As customer expectations shifted toward mobile-first shopping, Forever Beaumore recognized a huge opportunity: if they could translate their trusted offline model into a digital experience that felt just as personal, they could scale sales without losing the close-knit brand connection they were known for.

They had tried building an app with another app builder, but the experience was underwhelming. The app lacked flexibility, was unable to capture the nuances of their business, and ultimately failed to engage customers. The brand knew they needed more than a template— they needed a partner who would listen, customize, and deliver an app that could truly move their offline customers into the digital world.

That partner was Appbrew.

‍

Their Roadblocks to Growth

Forever Beaumore’s growth ambitions were being held back by three core challenges:

1. An Offline-Heavy Model That Limited Scale
   Relying on phone calls for order-taking was personal but resource-intensive. Sales reps could only handle so many calls, and the process lacked the scalability required for sustainable growth.
   
   
2. A Web Channel That Wasn’t Performing
   The website was functional but not sticky. Engagement was extremely low, with users spending just 43 seconds on average per session. Conversion rates stood at 3.22%, and Day-30 retention was less than 0.1%, meaning nearly all first-time customers never returned.
   
   
3. Past Attempts at an App Had Failed
   Forever Beaumore had previously experimented with another app builder, but the experience was underwhelming. The solution lacked flexibility, failed to capture the nuances of their business, and ultimately did not engage customers.
   ‍

{{form-wrap}}

Building an Interactive App Built for Engagement and Growth

Appbrew worked with Forever Beaumore to design and launch a mobile app that wasn’t just another sales channel but a digital transformation of the brand’s offline-first business model.

The collaboration focused on four key pillars:

1. Seamless Migration from Offline to App

Appbrew helped Forever Beaumore move its phone-order customers onto a modern app without disrupting their buying habits. By building an intuitive, user-friendly interface, Appbrew ensured that customers felt as comfortable ordering through the app as they did over the phone while gaining the convenience of shopping anytime, anywhere.

2. Interactive App Experience to Drive Retention

One of Forever Beaumore’s biggest challenges was low retention and limited engagement on their website, where users spent under a minute per visit. Appbrew addressed this by creating an app that was not just transactional, but interactive and discovery-led. Features like “Shop by Skin Type” and “Shop by Concern” filters, a personalized skincare quiz, and the Skin Concierge guidance tool gave users clear entry points into the product catalog while making the experience feel tailored to their needs.

3. Smarter Growth Operations 

Behind the scenes, Appbrew equipped Forever Beaumore’s team with Milo, our proprietary AI growth operator. Milo enabled the team to move quickly from insight to action, analyzing funnel performance, spotting leaks, and launching promotions or campaigns in seconds. This gave the brand’s operators the ability to iterate rapidly, optimize customer journeys, and keep the app experience fresh without adding headcount.

4. End-to-End Support and Success

From registering app store accounts and setting up analytics tools to integrating external systems, Appbrew handled the entire launch process. Post-launch, the team remained proactive and communicative, checking in regularly, resolving queries swiftly, and acting as an ongoing growth partner rather than a one-time vendor.

‍

{{form-wrap}}

‍

The Impact: From Offline to Digital Scale

The transformation was fast and measurable. In just weeks, Forever Beaumore’s app became a major driver of revenue, conversions, and engagement.

• App as a Revenue Engine
  Within a week of launch, the app contributed nearly 40% of revenue and 46% of orders, a remarkable feat for a new channel. This shift confirmed that customers were not only adopting the app but preferring it.
  
  
• 30% Higher Order Values
  Average Order Value (AOV) jumped from $262.39 on web to $338 in-app. Customers shopping via the app were exploring more and spending more per transaction.
  
  
• 5x Higher Conversions
  The app’s 16.5% conversion rate dwarfed the website’s 3.22%, proving that a smoother, more personalized journey directly translated into sales.
  
  
• 8x Engagement Lift
  Customers spent 5 minutes 42 seconds per session in-app, compared to just 43 seconds on web. This nearly 8x increase highlighted how the app created space for exploration, upselling, and stronger brand connections.
  
  
• Retention Advantage
  While web retention languished below 0.1% at Day 30, the app provided a stronger base for loyalty and repeat usage, setting the stage for long-term growth.
  
  

Why Forever Beaumore Chose Appbrew

Forever Beaumore’s decision to work with Appbrew came down to one key factor: partnership over platform.

They didn’t want another templated app that would fail to inspire adoption. They wanted a team that would understand their offline-first model, build a digital extension of their business, and support them proactively at every step. Appbrew delivered exactly that, backed by a platform that is user-friendly, Shopify-integrated, and designed for long-term success. 

Forever Beaumore’s journey shows how even brands heavily reliant on offline sales can unlock growth by going digital the right way. By partnering with Appbrew, Forever Beaumore created a scalable, personalized, and highly engaging channel that quickly became a core driver of revenue. With higher order values, stronger conversions, and deeper engagement, the app has already proven to be the growth engine the brand was missing.

Appbrew didn’t just build Forever Beaumore an app. It helped them scale their offline trust into lasting digital success.

‍