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Libas, the Iconic Ethnicwear Brand, Launches App in 3 Days with Appbrew
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Founded by Sidhant Keshwani, Libas started as a family-run business and evolved into one of the most recognizable names in contemporary ethnicwear. Blending traditional Indian styles with modern silhouettes, the brand quickly captured the attention of a young, fashion-forward audience.
Under Sidhant’s leadership, Libas embraced digital-first strategies to scale rapidly across online channels, transforming from a marketplace-first brand to a DTC powerhouse with a strong focus on innovation, speed, and customer experience.
While Libas had a strong online presence, they wanted to improve their mobile app to better match their brand and meet customer needs. They looked for an upgrade to create a smoother, more engaging, and feature-packed shopping experience.
Their app must do more than exist; it must transform how customers feel.
Libas wanted their app to show their brand’s identity and give customers a smooth shopping experience. But their old app worked like a simple web page, so they couldn’t add important features or run app-only events like special sales or early access. The app was also slow, like, pages and checkout took too long to load.
These issues made Libas realize they needed a better solution. They wanted an app that could match their brand’s quality, work faster, and give customers a better experience. That’s why they chose to upgrade with Appbrew, to create an app that truly worked for their business and their customers.
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Elevating their shopping experience with Appbrew
1. Launched the App in 3 Days for a Big Sale Event
We built and launched a fully functional app in just 3 days, an achievement that let Libas to seamlessly jump into a major sale event with a brand ambassador. Appbrew’s smooth onboarding and streamlined development process made this happen. The app was ready to handle high traffic and deliver a flawless shopping experience.
2. Native Order Tracking
We added a built-in order tracking feature. Customers could check their order status without leaving the app. Thus, fewer people contacted support for order updates.
3. Smart Search
With Appbrew’s Smart Search, Libas tapped into trending searches and users' past search history to ensure that customers see relevant products right when they need them. Therefore, search results became faster and shopping felt more intuitive.
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4. Play Console Rating Improvement
Faster and better app performance, an improved UI/UX, and the rating prompt strategy increased the app’s Play Console rating. Starting from 3.3★, Libas’ app is now rated an impressive 4.7★ on the app store.
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5. CleverTap Integration
We integrated CleverTap for user segmentation, behavioral analytics, and automated push notifications.
- The brand sent personalized notifications based on user activity.
- Engagement and conversions went up.
- They got insights into customer behavior for smarter decisions.
6. Microsoft Clarity Integration for Heatmaps
We are integrated with Microsoft Clarity to track user interactions through heatmaps and session recordings. They spotted friction points in the user journey. UI/UX improvements became data-driven.
7. Background Images in Multiple Collection Grids & Custom Homescreen Layout
We added background images to collection grids and customized the home screen for the PDS Flash Sale. Collections became more engaging with multiple links supported in a background image.
8. Rating Prompt After Every Order to Boost App Ratings
After each order, a prompt asked customers to rate the app. Satisfied users shared positive reviews, which increased app ratings. This not only improved the brand’s credibility but also built trust, leading to more organic installs over time.
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9. Estimated Delivery Date (EDD) on Product Detail Page (PDP)
We showed an estimated delivery date on each product page. Customers knew exactly when to expect their orders. The feature made the PDP more interactive and the experience much more transparent.
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Libas didn’t just upgrade their app. They upgraded the entire customer experience.
Libas and Appbrew teamed up. Together, they changed how Libas shows up online. The mobile app they built didn’t just meet expectations, it blew up as a high-performance channel.
What makes it work? Features like native order tracking and Smart Search simplify shopping. Estimated delivery dates on product pages remove guesswork. CleverTap and Microsoft Clarity integrations give Libas the data it needs to keep improving. Even small touches, like asking for ratings after purchases, boosted the app’s reputation.
The numbers tell the story. Almost half of Libas’s direct sales now come through the app. People aren’t just browsing; they’re buying. A quarter of users are logged in already. The app is simply magnetic.
Key metrics achieved with them:
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Switching to Appbrew from our old app builder has been smooth sailing. The team acted quickly and efficiently, giving us even better results than before. What really stands out about Appbrew is their support team. They're fast, effective, and always there when we need them. Plus, their apps are stable, and running without any issues, which gives us peace of mind. The platform itself is packed with useful features that fit perfectly with Libas's brand style and an exhaustive analytics suite
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- Launched a fully functional app in just 3 days, enabling Libas to capitalize on a major sale event seamlessly.
- Boosted app rating from 3.3★ to 4.7★ through performance improvements and user engagement strategies.
- Nearly 50% of Libas’s direct sales now come through the app, with customers spending 25% more per order.
- App engagement is 9 times higher than the website, with 25% of app sign-ups actively logging in and using the app.
