Integrating Appbrew with Adjust lets you connect in-app events to the ad campaigns that drove them. You can:
- Track in-app events including purchases and product views
- Attribute those events to specific marketing campaigns
- Measure which app promotions drive actual revenue, not just installs
- Use deep linking to send users to specific app screens
- Use deferred deep linking for users who don't have the app installed yet
This means you see which campaigns produce sales, not just installs — budget decisions rest on downstream revenue instead of top-of-funnel vanity metrics.
What You Need
- Login credentials for both your Appbrew and Adjust accounts
- An active Adjust account
- Adjust is a mobile SDK, not a Shopify App Store app — no Shopify listing required
- Minimum Appbrew plan: Enterprise
How to Set Up the Integration
Contact your Appbrew representative to enable this integration for your app.
Use Cases
Campaign ROI
- Trigger: a paid install campaign runs on Meta or Google
- Action: in-app purchases attribute back to that campaign
- Outcome: clear visibility into which campaigns actually drive revenue
Deferred Deep Link
- Trigger: a user without the app taps an ad
- Action: they're routed to the right in-app screen right after install
- Outcome: less drop-off between ad click and first purchase
FAQs
What is Event Mapping?
A: Event Mapping links your in-app customer actions (like "add to cart" or "purchase") to Adjust events, so they show up correctly in your Adjust reports.
What is deferred deep linking?
It sends a user to a specific screen after they install the app, preserving the link they originally tapped.
Can I attribute purchases, not just installs?
Yes — in-app purchase events attribute back to campaigns.
