Integrating Appbrew with Adjust lets you connect in-app events to the ad campaigns that drove them. You can:
- Track in-app events including purchases and product views
- Attribute those events to specific marketing campaigns
- Measure which app promotions drive actual revenue, not just installs
- Use deep linking to send users to specific app screens
- Use deferred deep linking for users who don't have the app installed yet
This means you see which campaigns produce sales, not just installs. Budget decisions rest on downstream revenue instead of top-of-funnel vanity metrics.
What You Need
- Login credentials for both your Appbrew and Adjust accounts
- An active Adjust account
- Adjust is a mobile SDK, not a Shopify App Store app, so no Shopify listing is required
- Minimum Appbrew plan: Enterprise
How to Set Up the Integration
Contact your Appbrew representative to enable this integration for your app.
Use Cases
Campaign ROI
- Trigger: a paid install campaign runs on Meta or Google
- Action: in-app purchases attribute back to that campaign
- Outcome: clear visibility into which campaigns actually drive revenue
Deferred Deep Link
- Trigger: a user without the app taps an ad
- Action: they're routed to the right in-app screen right after install
- Outcome: less drop-off between ad click and first purchase
FAQs
What is Event Mapping?
A: Event Mapping links your in-app customer actions (like "add to cart" or "purchase") to Adjust events, so they show up correctly in your Adjust reports.
What is deferred deep linking?
It sends a user to a specific screen after they install the app, preserving the link they originally tapped.
Can I attribute purchases, not just installs?
Yes. In-app purchase events attribute back to campaigns.
