Integrating Appbrew with AppsFlyer lets you attribute app installs and in-app activity back to the campaigns that produced them. You can:
- Attribute app installs and user activity to specific marketing channels
- Measure campaign performance across platforms in one place
- Track in-app events including signups, logins and purchases
- Use the full user journey to inform targeting and budget decisions
This means you get one attribution view instead of per-platform reporting — budget decisions rest on downstream actions rather than install counts.
What You Need
- Login credentials for both your Appbrew and AppsFlyer accounts
- An active AppsFlyer account
- AppsFlyer is a mobile SDK, not a Shopify App Store app — no Shopify listing required
- Minimum Appbrew plan: Enterprise
How to Set Up the Integration
Contact your Appbrew representative to enable this integration for your app.
Use Cases
Cross-Channel Comparison
- Trigger: campaigns run across several paid channels at once
- Action: AppsFlyer attributes installs and purchases per channel
- Outcome: one view to compare channel performance side by side
Post-Install Tracking
- Trigger: a user installs from a campaign
- Action: signups, logins and purchases track as events
- Outcome: visibility into what happens after the install, not just the install itself
FAQs
Is AppsFlyer a Shopify app?
No — it integrates directly with your Appbrew mobile app.
Which events can I track?
Signups, logins, purchases and other in-app actions.
Can I compare channels side by side?
Yes, that's the core use case.
