BIK

Integrating Appbrew with BIK lets you trigger omnichannel retargeting flows off real in-app behavior. You can:

• Send real-time event webhooks to BIK — page views, searches, signups, purchases, refunds, add-to-carts
• Trigger automated flows across mobile push, WhatsApp and SMS from those events
• Reach app users through the same BIK flows already running on other channels

This means app behavior becomes another trigger source for the omnichannel campaigns you're already running in BIK — not a separate, disconnected channel. For conversational support, the app deep-links out to WhatsApp; dedicated in-app chat widgets run through native helpdesk connectors like Tidio, Kustomer or Kapture instead.

What You Need

• Login credentials for both your Appbrew and BIK accounts
• An active BIK account
• Minimum Appbrew plan: Pro

How to Set Up the Integration

Contact your Appbrew representative to enable this integration for your app.

Use Cases

Cart Abandonment Retargeting

• Trigger: a shopper adds to cart in-app but doesn't purchase
• Action: the add_to_cart event fires to BIK, triggering a WhatsApp or push reminder
• Outcome: cart recovery without a separate manual campaign

Post-Purchase Flow

• Trigger: a shopper completes a purchase in the app
• Action: the purchase event triggers a BIK confirmation or upsell flow
• Outcome: consistent post-purchase messaging across app and other channels

Chatbot Event Forwarding (Bikai)

Separately from omnichannel retargeting, Appbrew can forward user activity events — like product views and add-to-cart actions — to BIK's chatbot webhook endpoints in real time. You can:

• Send app events (view item, add to cart, and more) to specific BIK flows
• Whitelist exactly which events get forwarded
• Include user info (email, phone, name, Shopify customer ID) for logged-in users
• Pass session, device, and event-specific data for richer automation

This is especially useful for brands using BIK for chatbot-driven engagement, retention campaigns, and conversational commerce.

Requirements

BIK covers two distinct capabilities on this integration, gated to different Appbrew plans:

FAQs

Which BIK channels reach app users?
Push notifications and omnichannel retargeting flows across WhatsApp and SMS, triggered by in-app events.

Does BIK power in-app chat support?
BIK is primarily a WhatsApp/omnichannel CRM — conversational support deep-links to WhatsApp. Dedicated in-app chat widgets run through separate helpdesk connectors like Tidio, Kustomer or Kapture.

What events can trigger a BIK flow?
Page views, searches, signups, purchases, refunds and add-to-carts, sent as real-time webhooks.

Can I forward specific app events to a BIK chatbot flow?
Yes — event forwarding to BIK's chatbot webhooks is available on the Appbrew Enterprise plan.