Integrating Appbrew with CleverTap lets you run push, in-app messaging and behavioral analytics from one platform. You can:
- Track how customers use your app
- Send push notifications and in-app messages
- Run personalized campaigns from behavioral segments
- Record user actions including signups, purchases and product views
- Capture campaign data such as UTM parameters automatically
This means analytics and messaging stop living in separate tools — campaigns run directly off the behavior CleverTap is already tracking.
What You Need
- Login credentials for both your Appbrew and CleverTap accounts
- An active CleverTap account
- Minimum Appbrew plan: Enterprise
How to Set Up the Integration
Contact your Appbrew representative to enable this integration for your app.
Use Cases
Behavioral Push
- Trigger: a shopper views a product but doesn't purchase
- Action: CleverTap segments them and sends a targeted push
- Outcome: higher click-through than a blanket broadcast
In-App Messaging
- Trigger: a shopper opens the app during a promotion
- Action: an in-app message surfaces the offer
- Outcome: more redemptions than push alone
FAQs
Does CleverTap handle push for the app?
Yes, push notifications and in-app messages both.
Are UTM parameters captured automatically?
Yes.
Can I segment on in-app behavior?
Yes — product views, purchases and signups are all tracked as events.
Do I need a developer to set this up?
Initial setup is configured with your Appbrew team — contact your Appbrew representative to get started.
