Integrating Appbrew with DeltaX measures where app users come from and what they do after installing. You can:
- Connect campaign sources to app installs, product views, cart activity and purchases
- Distinguish new and returning users
- Identify cart and checkout drop-offs
- Attribute app revenue back to marketing sources
This means marketing teams get a clearer view of which campaigns actually drive app conversions, not just installs.
Implementation: DeltaX is Enterprise-only, isn't enabled by default, and is configured manually by the Appbrew team for both Android and iOS. Setup generally takes about 8–10 working days after credentials are provided, depending on complexity.
What You Need
- Login credentials for both your Appbrew and DeltaX accounts
- An active DeltaX account
How to Set Up the Integration
Contact your Appbrew representative to enable this integration for your app. Setup typically takes 8–10 working days after credentials are provided.
Use Cases
Campaign Attribution
- Trigger: a paid campaign drives app installs
- Action: DeltaX attributes downstream purchases back to that campaign
- Outcome: clear visibility into which campaigns drive revenue, not just installs
FAQs
Is DeltaX available on every Appbrew plan?
No — it requires the Appbrew Enterprise plan.
How long does setup take?
Generally about 8–10 working days after credentials are provided, depending on complexity.
Does it support both iOS and Android?
Yes.
