Integrating Appbrew with Facebook Pixel (Meta Pixel) sends key app events to Meta. You can:
- Track product views, searches, cart additions and purchases
- Measure Facebook and Instagram campaign performance
- Build custom and lookalike audiences from app activity
- Optimize campaigns around high-value actions and track attributed revenue
This means your Meta ad spend can be evaluated and optimized against real app purchase behavior, not just clicks.
What You Need
- Login credentials for both your Appbrew and Meta advertising accounts
- A Meta advertising account with Pixel configured
- Minimum Appbrew plan: Pro
How to Set Up the Integration
Contact your Appbrew representative to enable this integration for your app.
Use Cases
Lookalike Audience Building
- Trigger: app purchasers form a valuable customer segment
- Action: Meta builds a lookalike audience from that app activity
- Outcome: more efficient acquisition targeting on Meta platforms
Who this is for
Brands running paid acquisition on Facebook and Instagram who want to optimize against real app purchase behavior.
FAQs
Which events are tracked?
Product views, searches, cart additions and purchases.
Does this work for both iOS and Android?
Yes.
Can I build lookalike audiences from app activity?
Yes.
Can I build custom audiences from app purchasers?
Yes, that's one of the core use cases.
