Integrating Appbrew with Google Analytics (via Firebase) gives you app behavioral and marketing analytics. You can:
- Measure app usage, engagement and audiences
- Track custom events across the app
This means you can report on app behavior using the same Google Analytics tooling your team already knows.
Setup note: Google Analytics is enabled through your Firebase project's Integrations tab — it runs on the Firebase measurement layer rather than a separate SDK.
You can also see sessions, purchases, traffic sources and drop-offs in your GA4 dashboard, track e-commerce events like Add to Cart, Checkout and Purchase, attribute installs and revenue to campaigns using UTM parameters, and link GA4 to Google Ads to track conversions across platforms.
What You Need
- Login credentials for both your Appbrew and Google/Firebase accounts
- A Firebase project with Google Analytics enabled
- Minimum Appbrew plan: Starter
How to Set Up the Integration
Setup is fully self-serve through the Studio dashboard: upload your Firebase credentials, add your certificate fingerprints and App Store Team ID, and publish.
Use Cases
Engagement Reporting
- Trigger: your team wants to understand app usage patterns
- Action: Google Analytics reports on engagement and custom events via Firebase
- Outcome: one familiar reporting tool for both web and app
Who this is for
Brands that already use Google Analytics for web and want the same reporting model extended to the app.
FAQs
Is this a separate SDK from Firebase?
No — it's enabled through your Firebase project's Integrations tab.
Can I see custom events?
Yes, once configured in Firebase.
Does this require a separate Google Analytics account?
It runs through your existing Firebase project's Google Analytics integration.
