Integrating Appbrew with True Fit brings personalized size guidance into your mobile app's product pages. True Fit is built on the world's largest structured fit dataset of real purchase-and-return outcomes, trusted by 29,000+ brands. You can:
- Give shoppers a clear, tailored size recommendation at the moment of decision
- Reduce hesitation and size bracketing (buying multiple sizes to test fit)
- Cut fit-related returns using data-backed recommendations
Retailers using True Fit see up to 40% fewer fit-related returns and a 1–2% sitewide conversion lift.
What You Need
- Login credentials for both your Appbrew and True Fit accounts
- An active True Fit account
- Minimum Appbrew plan: Enterprise
How to Set Up the Integration
Contact your Appbrew representative to enable this integration for your app.
Use Cases
Size Confidence at Decision Point
- Trigger: a shopper is deciding between sizes
- Action: True Fit recommends a size based on real fit data
- Outcome: fewer abandoned carts and fewer fit-related returns
Who this is for
Apparel and footwear brands where fit uncertainty is a major driver of returns.
FAQs
Is True Fit available on every Appbrew plan?
No — it requires the Appbrew Enterprise plan.
What kind of data powers the recommendations?
Real purchase-and-return outcomes across True Fit's network of 29,000+ brands.
How large is True Fit's network?
It's built on data from 29,000+ brands' real purchase-and-return outcomes.
