Most Shopify brands know upsells can move the revenue needle, but very few implement them in a structured, scalable way. Instead of random pop‑ups and “you might also like” widgets, top DTC stores use carefully chosen upsell apps that match their AOV, catalogue size, and checkout flow. The right app can turn your product page, cart drawer, checkout, and even thank‑you page into a seamless sequence of relevant offers that lift average order value without hurting conversion or UX.
In this guide, we’ll break down the top Shopify upsell apps, the types of upsell experiences they enable (cart, post‑purchase, bundles, AI recommendations), and the tradeoffs that actually matter.
You’ll see exactly which tools make sense for small vs high‑volume stores, what they cost, where they appear in the journey, and how to plug them into a revenue‑focused upsell strategy, not just your app stack.
Let’s dive right in!
Types of Shopify upsell apps (and when to use each)
Not all upsell apps work the same way, or at the same stage of the funnel. Understanding where each type appears and when to use it is key to choosing the right stack. And considering how important strategies like upsell and cross sell are for eCommerce, you don't really wanna make a mistake here.
1. In-cart and cart drawer upsell apps
These show offers in the mini-cart or slide-out drawer while customers review their cart. They’re ideal when you want to nudge shoppers to add one more item before checkout without interrupting browsing. Use them for add-ons (warranty, gift wrap, accessories) that feel like a natural extension of what’s already in the cart.
2. Post-purchase one‑click upsell apps
These appear immediately after the customer clicks “Place order” but before the thank‑you page, and can be accepted without re‑entering payment or shipping details. They’re best for higher-friction or higher-priced add‑ons you don’t want to risk showing earlier in the funnel.
3. Thank‑you page upsell apps
These turn the order status page into a monetization surface, often used for low-friction add‑ons, subscriptions, or referral incentives once the main sale is secured. They work well for brands with strong post‑purchase engagement or content-driven thank‑you pages.
4. Bundle and volume discount apps
These let you create “frequently bought together,” multi-buy, and mix‑and‑match offers, usually on product pages and sometimes in cart. They’re ideal for categories where buying multiples is natural—FMCG, cosmetics, supplements, and accessories.
5. AI recommendation and cross‑sell apps
These use behavior and catalog data to surface personalized upsells across PDP, cart, checkout, and post‑purchase. They’re most effective for larger catalogs where manual rule-building is impossible and you want dynamic “you may also like” or “complete the look” experiences.
Why Upselling is Crucial for Shopify Stores
An upsell app is a tool or software used by ecommerce stores to encourage customers to purchase additional products or a higher-priced version of the product they intend to buy or have already purchased.
At its core, a product upsell app functions by analyzing customer behavior and purchase patterns to make real-time, personalized product recommendations. These recommendations typically include an upgraded version of the customer’s chosen items."
Think about it: If a customer is already interested in buying from you, they’re more likely to add a little extra to their cart. Upselling helps you make the most of every sale. Plus, it’s much cheaper than acquiring new customers.
But why is upselling so important for Shopify stores in particular? Here are a few key reasons:
- Boosts Average Order Value (AOV): Upselling encourages customers to spend more, which directly increases your AOV.
- Improves Customer Experience: When done right, upselling enhances the shopping experience. It shows customers products they might have missed and adds value to their purchase.
- Reduces Customer Acquisition Costs (CAC): Focusing on existing customers and increasing their spend is more cost-effective.
- Increases Customer Loyalty: Happy customers who feel they’ve made a great purchase are more likely to return.
By integrating upsell apps into your Shopify store, you can effortlessly tap into these benefits.
Criteria for Choosing the Best Shopify Upsell Apps
Not all upsell apps are created equal. To make sure you’re getting the most out of your upselling strategy, it’s important to choose the right app for your Shopify store. Here are some key factors to consider:
- Ease of Use: The app should be easy to set up and use. You don’t want to spend hours figuring out how to make it work. Look for an app with a user-friendly interface and clear instructions.
- Customization Options: Every store is unique, so you need an app that allows for customization. This means being able to tailor the upsell offers to fit your brand and meet your customers' needs.
- Integration Capabilities: The app should seamlessly integrate with your existing Shopify store and other tools you use. This ensures a smooth experience for both you and your customers.
- Pricing: Make sure the app fits your budget. Some apps offer free trials or tiered pricing, so you can choose a plan that matches your needs and scale as your store grows.
- Customer Support: Reliable customer support is crucial. Whether it’s a minor issue or a major glitch, you need to know that help is available when you need it.
7 Best Shopify Upsell Apps
Now that you know what to look for, let’s explore the top seven Shopify upsell apps.
1. Wizio Bundle: Free Gift Upsell
Wizio focuses on product bundles, volume discounts, “buy X get Y” offers, and free gifts, all tied closely to a customizable cart drawer experience. It is positioned as a way to increase AOV with quantity breaks, bundles, and frequently bought together suggestions without disrupting the core purchase flow.
Best for
Small to mid-sized stores with medium to large catalogs, especially in categories where multi-buy behavior is common (beauty, supplements, accessories) and AOV is in the low-to-mid range.
Where it shows
Primarily on product pages (bundles, quantity breaks, FBT widgets) and in the slide-out cart drawer with free gifts and upsell items.
What it does differently
Combines quantity breaks, bundles, and free-gift logic inside one app, and ties them into a cart drawer that can show discounted prices and shipping protection in one place.
Pros
- Strong for “buy more, save more” and BOGO/free-gift promotions.
- Unlimited bundles across tiers with fully customizable layouts and themes support.
- Free plan for lower-order stores with scalable, order-based pricing as you grow.
Cons
- Bundle-centric: less suited if you mainly want behavioral, AI-style recommendations rather than rule-based bundles.
- Heavy use of cart drawer widgets can clutter the UX if not carefully designed.
Who should avoid it
Stores that rarely sell multiples per order or only want simple one-off add-ons instead of structured bundles may find Wizio overkill.
Example use case
A skincare brand offers “Buy 2 serums, get 10% off + free mini cleanser” on the PDP, with the same bundle summarized in the cart drawer to nudge shoppers to add one more unit before checkout.
2. iCart Cart Drawer Cart Upsell
iCart is an all-in-one cart drawer and full-cart builder that adds upsells, cross-sells, bundles, discounts, progress bars, and countdown timers before checkout. It is designed to turn the cart drawer into a mini sales funnel with AI-powered product recommendations and multi-tier incentives.
Best for
Small to mid-market brands with moderate-to-large catalogs and mid AOV that want to maximize pre-checkout revenue using a highly customized side cart (DTC, dropshipping, and fast-moving consumer categories).
Where it shows
Slide cart drawer, cart popup, and full cart page, with options to connect into checkout for pre-purchase funnels.
What it does differently
Pairs a visual, no-code cart editor with AI cart upsells, progress bars, timers, and volume discounts so the entire cart interface becomes a dynamic promotion surface.
Pros
- Deep cart customization (drawer, popup, full cart) with drag-and-drop widgets.
- Strong incentives toolkit: progress bars, free shipping bars, countdown timers, bundles, volume discounts.
- Multiple pricing tiers with all features included, starting from a low monthly fee.
Cons
- Cart-first focus: does not cover post-purchase or thank-you page upsells, so you may still need another app for that.
- Over-configuring widgets (timers, bars, multiple offers) can make the cart feel noisy if not pruned.
Who should avoid it
Brands that prefer minimal cart UI and want to keep the cart as clean as possible with only a single offer type may find iCart too feature-dense.
Example use case
A home décor store uses iCart to show a slide cart with: “You’re ₹300 away from free shipping,” a countdown timer on a matching cushion upsell, and a bundle discount for buying two throws instead of one.
3. Bold Upsell
Bold Upsell (now Bold AI Upsell & Cross-Sell) is a full-funnel upsell solution that adds AI-powered and manual upsell/cross-sell offers across product pages, cart, cart drawer, checkout, and post-purchase. It is positioned as a “right offer, right time, right place” engine for brands that want advanced funnels, order bumps, and down-sells.
Best for
Scaling and enterprise-like stores with larger catalogs and higher AOV, especially on Shopify Plus, that want sophisticated upsell funnels and in-checkout order bumps.
Where it shows
Product page, cart, cart drawer, in-checkout (Shopify Plus), post-purchase one-click upsells, and even via email or customer portal in integration with Bold’s broader suite.
What it does differently
Combines AI-driven recommendations with manual funnels, supports true upsells, cross-sells, down-sells, and order bumps, and integrates tightly with Bold Subscriptions to push “subscribe & save” offers.
Pros
- Full-funnel coverage from pre-purchase to post-purchase and email-based upsells.
- AI recommendations plus granular manual control over funnels and triggers.
- Strong fit for subscription brands via Bold Subscriptions integration.
Cons
- Pricing scales with offer views and usage, which can get expensive for very high-traffic stores.
- Feature depth introduces a learning curve compared to simpler “plug-and-play” apps.
Who should avoid it
Very small stores or single-product brands that do not need full-funnel complexity or AI-based targeting may be better off with a lighter, cheaper tool.
Example use case
A DTC coffee brand uses Bold to show “Upgrade to a 3-bag subscription and save 15%” on PDP, a bundle add-on in-cart, and a post-purchase “add a grinder at 20% off” offer after checkout.
4. ReConvert Upsell & Cross Sell
ReConvert focuses heavily on checkout and post-purchase, adding one-click upsells, thank-you page widgets, and full post-purchase funnels to turn the order confirmation experience into a revenue channel. It also supports pre-purchase and bundle-style offers across the journey in its Upsell.com incarnation.
Best for
Stores of all sizes that already have strong pre-purchase funnels and want to squeeze more revenue from the thank-you page and immediate post-purchase window, particularly in mid AOV verticals.
Where it shows
Checkout (Shopify Plus), post-purchase one-click upsells, and thank-you / order status pages, with the ability to build funnels that span product, cart, checkout, and post-purchase.
What it does differently
Turns the thank-you page into a configurable canvas (reorder buttons, birthdays, surveys, upsells) and emphasizes one-click post-purchase upsells with deep segmentation and drag-and-drop funnel building.
Pros
- Strong specialization in post-purchase and thank-you page monetization.
- Drag-and-drop funnel builder with A/B testing and segmentation across products, cart, checkout, and post-purchase.
- Accessible pricing with a free plan and low starting tiers tied to order volume.
Cons
- Less emphasis on rich cart-drawer UI compared to cart-first apps like iCart.
- Stores not comfortable editing checkout/thank-you flows may underuse its strongest features.
Who should avoid it
Brands that only want simple in-cart upsells and do not want to touch checkout or thank-you experiences may not fully leverage ReConvert’s strengths.
Example use case
A supplement brand shows a post-purchase one-click offer for a 60-day refill after checkout, followed by a thank-you page section collecting birthdays and offering a discounted subscription upgrade.
5. Honeycomb Upsell Funnels
Honeycomb Upsell Funnels is an “all-in-one” upsell and cross-sell app that creates funnels on product pages, cart, in-checkout, post-purchase, and thank-you pages. It leans heavily on AI-powered recommendations, split testing, and laser-targeted rules to maximize AOV across the journey.
Best for
Growing and established brands with higher traffic who want one app to handle pre- and post-purchase funnels and are comfortable paying more for advanced targeting and A/B testing.
Where it shows
Product page, cart page, in-checkout (for Plus), post-purchase, and thank-you page, with multi-step funnels that can include down-sells and cross-sells.
What it does differently
Offers multi-step funnels with AI recommendations, built-in split testing, and autopilot mode that can auto-match the best offers to each cart, while remaining no-code and theme-agnostic.
Pros
- True all-in-one coverage of product, cart, checkout, post-purchase, and thank-you funnels.
- AI engine plus A/B testing for continuous optimization of upsell performance.
- Strong targeting options by product, collection, cart value, device, country, and more.
Cons
- Pricing is relatively high, with paid plans starting around 49.99 USD/month and limited views on the free tier.
- Feature set can be overkill for very small or early-stage stores.
Who should avoid it
Early-stage merchants on tight budgets who just need one or two simple upsell placements may find Honeycomb unnecessarily complex and expensive.
Example use case
A fashion brand runs a funnel that shows “complete the look” products on PDP, a cart-page upsell for a premium shipping protection bundle, and a post-purchase one-click offer for a matching accessory with a time-limited discount.
6. Zipify OneClickUpsell
Zipify OneClickUpsell (OCU) is built around high-converting pre- and post-purchase upsell pages that run alongside Shopify Checkout, including deep integration with the Shop mobile app. It focuses on funnelized offer pages, split testing, and one-click acceptance after payment details are entered.
Best for
Mid to high AOV brands that can justify extra offer pages and want aggressive revenue lift from pre-cart and especially post-purchase funnels, often in info, health, beauty, and high-margin DTC.
Where it shows
Pre-purchase (cart page / in-cart offers), post-purchase one-click upsell pages after checkout, order confirmation page, and within the Shop mobile app via its unique integration.
What it does differently
Provides conversion-tested upsell page templates, built-in split testing, and the only upsell integration directly inside Shopify’s Shop app, allowing one-tap add-ons from the order confirmation experience.
Pros
- Highly optimized pre- and post-purchase one-click upsell funnels with split testing.
- Deep integration with Shopify Checkout and exclusive support for upsells in the Shop app.
- Strong merchant feedback around AOV and revenue lift, with flexible funnel configuration.
Cons
- Focus is on pre-/post-purchase funnels, not on cart-drawer UI or general in-cart widgets.
- Additional steps/pages may feel too aggressive for low-trust or very low AOV products.
Who should avoid it
Ultra-low-priced or single-item stores where extra pages risk friction and there is little upside from complex funnels may not see enough ROI.
Example use case
A fitness brand shows an in-cart pre-purchase upsell for resistance bands, then after checkout offers a one-click discounted training program on a dedicated post-purchase page and a mirrored offer on the Shop app’s order confirmation screen.
7. Upsell by Tada
Upsell by Tada focuses on gamified upsell and cross-sell experiences, using interactive formats (like games or playful widgets) to make offers feel less like ads and more like rewards. It aims to boost engagement and AOV by rewarding shoppers for adding items or increasing cart value with spins, prizes, or bonuses.
Best for
Smaller to mid-sized DTC brands that lean into playful or lifestyle branding and want to experiment with gamified promotions rather than standard static offers.
Where it shows
Typically on-site during browsing and cart-building moments (PDP, cart, or overlays), surfacing game-style experiences tied to upsell rewards.
What it does differently
Emphasizes gamification—spins, rewards, or interactive pop-ups—over traditional “You might also like” layouts, giving brands a more memorable approach to running upsell campaigns.
Pros
- Highly engaging experiences that can stand out compared to basic upsell widgets.
- Good fit for brands with fun, bold visual identities and younger audiences.
- Supports creative, branded experiences that can be styled to match the storefront.
Cons
- Gamification may not align with serious, luxury, or B2B brand positioning.
- Requires careful configuration to avoid slowing the site or feeling gimmicky.
Who should avoid it
Premium, minimalist, or strictly utilitarian brands that prioritize a sober, “no-gimmicks” shopping experience should steer toward more conventional upsell tools.
Example use case
A streetwear brand triggers a mini-game when the cart hits a threshold, offering customers a chance to “unlock” an upsell, like a discounted cap or limited-edition sticker pack, if they add one more item.
How a Shopify mobile app amplifies upsells
1. Mobile-first shopping = more upsell opportunities
Most Shopify traffic and a huge share of sales now happen on mobile, which means the brands that live on the customer’s home screen get more chances to present relevant add-ons and upgrades. A native app gives you persistent visibility, faster UI, and a more controlled experience than mobile web, which reduces friction and makes it easier to say “yes” to upsell offers woven into the journey.
2. Push notifications as an upsell engine
Native app push notifications let you reach customers instantly with cart reminders, “complete your routine” bundles, price-drop alerts, and back‑in‑stock upsells, without waiting for them to open email or SMS. Because these messages appear directly on the lock screen and can be behaviour-triggered, they drive higher engagement and recover revenue from abandoned carts and missed upsell opportunities.
3. Personalized in-app journeys and recommendations
Mobile apps make it easier to personalize product feeds, recommendations, and in-app banners based on browsing, purchase history, and engagement patterns. This lets you surface tailored bundles, higher-margin alternatives, or cross-sells at exactly the right moment in the session, increasing both conversion rate and average order value.
4. Frictionless checkout and repeat purchases
Features like stored payment methods, one‑tap checkout, and saved addresses reduce friction, which is critical when you’re asking customers to add one more item or accept a post‑purchase upsell. Combined with loyalty, rewards, and in-app-only offers, a mobile app nudges customers back more often and turns upsells into a natural part of repeat buying rather than a one‑off tactic.
How Appbrew turns your Shopify store into an upsell-ready mobile app
Appbrew is an AI‑native Shopify mobile app builder that turns your Shopify store into fully branded iOS and Android apps without needing developers, so marketers can launch and manage everything themselves. It syncs with your existing Shopify stack, supports 100+ integrations, and keeps your mobile app visually consistent with your storefront, which means upsell components and promotions feel on-brand across every touchpoint.
With Appbrew, you get unlimited push notifications, an evolved promotion engine for app‑only discounts, and built‑in personalization, giving you a dedicated channel to run targeted upsell campaigns that drive higher conversion and retention than the mobile web alone.
