How Dermaclara Personalised Every Customer Experience with Appbrew’s AI-Powered Concierge

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Dermaclara is a science-led skincare brand transforming the way people approach skin repair and anti-ageing through clinically tested silicone technology and dermatologist-approved formulas. With a laser focus on results, the brand has carved out a strong foothold in the US beauty market by addressing some of the most common yet underserved skin concerns, from fine lines and stretch marks to postpartum scarring.

Founded by tech entrepreneur Amanda Allison, Dermaclara combines innovation with accessibility, delivering medical-grade skincare through a direct-to-consumer model that prioritises convenience, trust, and transparency. Its hero product, the reusable silicone patches, are praised by thousands of loyal customers for their visible results and simplicity of use.

As the brand scaled, Dermaclara found itself at a crossroads. While their existing mobile app built on Tapcart helped establish an early digital presence, it lacked the flexibility, intelligence, and performance needed to keep up with the brand’s growth. They needed a platform that could transform their app into a high-performance sales and service channel.

That’s where Appbrew entered the picture.

The Challenge

Though Dermaclara started with a mobile presence through Tapcart’s enterprise plan, it quickly became clear that a templated solution wasn’t enough. As a results-driven skincare brand, Dermaclara needed more than just an app– they needed a smarter, more intuitive platform, one that could personalise every user journey, offer intelligent product guidance, and evolve into a true AI-powered sales and support channel. The future of their customer experience needed to be thoughtful, responsive, and deeply personal.

Unscalable Support: With growing order volumes and product questions, their support team was stretched thin. Simple queries like how to apply silicone patches or reorder subscriptions were clogging up their channels.

A Transactional App, Not a Relationship Driver: The app functioned as a checkout tool, but failed to go beyond that. There was no stickiness, no reason for users to return post-purchase, resulting in low engagement and retention rates.

No Personalisation Layer: With no way to guide users based on skin concerns or buying behaviour, the app lacked contextual relevance. Customers received the same experience regardless of their needs, and it showed in conversion metrics.

Support Without Strategy: Working with a generalised app builder meant Dermaclara lacked a partner who understood the nuances of DTC skincare. The support was reactive, not proactive.

The Dermaclara team knew they needed more than an app that could “check the box.” They needed an intelligent, conversion-first platform that could bring their skincare experience to life and unlock the power of personalised selling at scale.

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The Solution

From the outset, Appbrew aligned seamlessly with Dermaclara’s need for speed, personalisation, and performance. The migration from Tapcart was handled swiftly, with no disruptions to ongoing campaigns or order flows. Within weeks, Dermaclara had a high-performance, AI-powered app that looked and felt like an extension of their brand but functioned like a smart next-gen revenue engine.

The real star of the show was Appbrew’s flagship AI Concierge, Clara. For the first time, Dermaclara could guide every customer based on their unique skin goals, building trust, education, and conversions into the app experience.

Here’s how Appbrew made a difference:

AI Concierge for Personalized Selling

Dermaclara became the first brand to launch Appbrew’s AI Concierge, Clara. This in-app assistant engages users based on their skincare goals and recommends products, routines, and bundles accordingly. It also handles support queries, reorders, and product usage education in real time, significantly reducing service load and boosting conversions. With every interaction, Clara continues to learn and evolve, becoming smarter, more intuitive, and better at delivering personalised experiences that convert.

Unified Analytics for Smarter Decisions

With Appbrew’s native analytics suite and integrations like Firebase, Klaviyo, and AppsFlyer, Dermaclara is able to gain a more holistic view of user behaviour, from installs to conversions. These insights help optimise campaigns, fine-tune product flows, and drive higher retention through data-backed decisions.

Performance-Focused Design

The new app is built to be fast, intuitive, and engaging. From seamless product discovery to smoother checkout flows, every touchpoint is optimised for engagement and purchase behaviour.

Proactive Success, Not Passive Support 

The Appbrew team worked closely with Dermaclara on everything from user journeys to campaign timing, offering real collaboration, not just technical support. Every feature is tailored to the brand’s product strategy and revenue goals.

Brand Native Features that Drove Results

Clara- AI Concierge

Appbrew's AI Concierge Clara is the face of the app. It answers questions, recommends products based on goals, and creates high-converting user flows.

Native Subscription Experience

Dermaclara’s subscribers can now manage recurring orders directly in the app without logging in twice or navigating external portals. Skipping, pausing, or reordering is now frictionless, improving retention and boosting recurring revenue.

Custom Blocks for Loyalty, Reviews & Rewards

Integrated with Smile.io and Stamped, the app offers a dedicated dashboard where users can track points, leave reviews, and redeem perks, helping drive repeat engagement and long-term loyalty.

The Result: Unlocking Growth Through Smarter Experiences

32% Higher Conversion Rate on App
After switching from Tapcart, Dermaclara’s app conversion rate significantly improved, driven by personalised user flows, AI-powered product guidance, and seamless checkout experiences.

5.5x Increase in User Engagement
A faster, cleaner layout and intuitive navigation kept users exploring longer. Combined with Clara’s smart guidance, the app turned quick visits into deeper, high-value sessions.

20% App Signup Rate
One in five users who visited the app created an account, unlocking deeper personalisation and fueling CRM campaigns that drove repeat revenue.

3.5x Growth in App-Driven Revenue
Compared to the previous app builder, Dermaclara saw 3.5x more unique transacting users and a corresponding lift in total app sales, proving the app’s shift from a passive storefront to an active revenue channel.

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‍Why Dermaclara Chose Appbrew

Dermaclara wasn’t just looking for an app builder- they were looking for a platform that could scale with their growth, elevate their brand, and deliver intelligent, personalised shopping experiences.

With Appbrew, they found all of that and more:

• A performance-first app that reflects the precision and trust behind their skincare line
• Clara, the AI Concierge, brings personalisation and education to the forefront
• A fluid, fast UI that makes discovery and reordering seamless
• Brand-specific features like native subscriptions, reviews, and loyalty dashboards
• A hands-on success team that felt more like a strategic partner than a support line

Appbrew Didn’t Just Build an App. It Brought Intelligence to Skincare.

With Clara, the AI Concierge, Dermaclara turned a static app into a smart, guided experience, helping users discover the right products, get real-time support, and follow personalised routines based on their skincare goals.

What was once a transactional channel is now an always-on digital consultant, driving conversions, improving retention, and delivering real value from the first tap.

If your brand is ready to go beyond templates and build a mobile app that thinks, guides, and sells, Appbrew and Clara are ready for you. 

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