Appbrew has been phenomenal in giving top-notch app experience to our mobile-first customers. It is the best Shopify mobile app builder we have used. The team understands the unique challenges of fashion brands like ours such as size charts, PDP customizations, post-purchase experience, etc, and helps us achieve a 3-4X conversion rate on the App wrt to web. They keep building new features to improve customer experience and the marketing team's ease of using the product.
Suta, a Kolkata-based brand, is known for its stunning sarees and ethnic wear. The brand blends traditional craftsmanship with modern design. Working with over 17,000 artisans across India, Suta is set to make heritage-rich, comfortable clothing accessible. Their focus on quality has won them a loyal following.
However, their previous app builder limited their growth. The app lacked essential features like custom options, reviews, and easy logins, making it difficult for customers to have a smooth shopping experience.
Suta’s app was not fully integrated with tools like Smile Loyalty, Loox Reviews, or Searchtap, fragmenting the experience. Features such as Social & OTP login and cross-selling were missing. Even brand-specific features like Pre-Drape were impossible to implement. The result? Only 10% of Suta's direct-to-consumer business was app-driven
After switching to Appbrew, Suta saw immediate improvements:
- 50% increase in conversion rates compared to their previous app builder.
- 30% of DTC business through the app.
- 10% higher usage of the Pre-Drape feature as compared to the website
The Challenge
Suta faced several challenges with their previous app builder. At the time, Suta was only managing 10% of its direct-to-consumer (DTC) sales through the app, a number they were dead set to improve. These issues created friction for the end users while handicapping growth:
- Incomplete Integrations: Suta’s app lacked seamless integrations, with key integrations Smile (Loyalty and Rewards), Loox (Reviews), and Searchtap (Search). This caused poor navigation and suboptimal user experience. Also, essential features like Social and OTP login, Deep Links, and upselling were missing.
- Lack of Brand-Specific Features: The previous app builder could not support Suta’s unique brand features, such as ‘Pre-Drape’ and custom Product Detail Pages (PDP).
- Inadequate Brand Design: Suta’s app didn’t fully capture the brand's essence. It diluted the customer experience.
The Solution
Suta turned to Appbrew to overcome these challenges. Appbrew provided the app with the custom features and integrations necessary for growth.
- Customized, Integrated Solutions: Appbrew implemented deep integrations and custom features. The 'Pre-Drape' feature was added to the app, letting users preview fabric draping styles before purchasing. This feature became a hit, with 10% more usage on the app compared to the website.
- Uniform Brand Identity: From colors to fonts, every bit of the app was designed to maintain consistency with Suta's aesthetic. Suta’s brand identity branched into another high-performance channel.
- User Experience: Key features like Social & OTP Login were implemented, simplifying sign-ups and enriching user data
Keys to Success
Appbrew helped Suta turn its app from a basic tool into a high-performance channel. Suta’s app is integral to their DTC business, and Appbrew played a major role in helping achieve these results. After switching to Appbrew, Suta grew exponentially in a short period as compared to the web:
