How Knya Achieved a 2X Conversion Rate and 45% More Signups with Appbrew

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In 2021, Healthcare workers lacked good PPE. KNYA Med set out to fix this. After COVID-19, they switched to making scrubs and lab coats. Their scrubs used recycled fabric, stayed wrinkle-free, and felt comfortable. The goal was clear: help doctors and nurses work better. The response was huge. KNYA Med shipped to 650 cities in months. Sales grew 50% every month. Healthcare workers loved the comfort and style. But their website couldn’t handle the demand. They needed an app to make buying easier. That’s where their next step began.

Knya’s customers are medical professionals who generally seek efficiency and options. They need seamless shopping. Appbrew delivered exactly that. The first step was adding features that mattered. 

Appbrew worked with Knya to build more than a mobile app. Together, they created a new way for customers to shop. Knya’s app launched, and the numbers speak for themselves: 

• 2X higher conversion rates
• Signups grew by 45%
• Average revenue per user jumped 5x 

These weren’t lucky breaks. This was strategy.

The Challenge

Knya’s customers are busy medical professionals. They demand efficiency, convenience, and personalization. The existing website was functional but limited. It lacked the flexibility to deliver custom shopping experiences or sustain long-term customer loyalty. 

• Improving Conversion Rates: Along with strong website performance, Knya wanted to convert high-intent visitors into customers on mobile platforms.
• Boosting Retention and Engagement: A lack of personalized user experiences and customer loyalty defeated long-term engagement.
• Maintaining Brand Consistency: Knya needed a mobile app that mirrored its brand identity while upgrading functionality.
• Solving Unique Customer Needs: Medical professionals demanded customization options, particularly for custom embroidery, which the website did not support.

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The Solution

Appbrew stepped in to create a custom mobile app. Every feature was designed with the end user in mind. 

Custom Features That Delivered Impact

Personalized Embroidery Options

Challenge: Customers demanded customized scrubs and lab coats. Such a feature was unavailable on the website.

Solution: The 'Add Custom Embroidery' feature lets users choose fonts, icons, colors, and add their name/designation.

Impact: This feature accounted for 30% of orders, boosting Average Order Value (AOV) along with a unique user experience. 

Social Login Integration

Challenge: Simplifying user sign-up and data capture.

Solution: Integrated social login for seamless access, resulting in 45% more signups compared to the website.

Impact: Enabled targeted ads and improved marketing ROI through enriched user data. 

Exclusive App-Only Discounts

Challenge: Driving app downloads and incentivizing purchases.

Solution: Knya enabled app-only discounts to attract new users and encourage repeat purchases.

Impact: Increased user retention and conversion rates.

Outstanding Customer Experience through Integrations

Product Reviews via Judge.me

We added Judge.me to KNYA’s app. Customers leave product reviews which help increase sales, bring in more organic traffic, and keep buyers engaged. It uses real feedback to build trust.

‍Push Notifications with Contlo CRM

We set up Contlo CRM for KNYA. This helps send push notifications, SMS, and web alerts at the right time. It uses customer data to create personalized messages. This kept more customers coming back and saved money on ads. It’s a simple way to keep users engaged and boost results.

‍Customer Loyalty with Nector

Reward programs incentivized users to return, changing one-time buyers into loyal customers.

‍Brand Identity Integration

Custom fonts, icons, and colors ensured the app reflected Knya’s unique identity. It added to a cohesive shopping experience.

Keys to Success

Knya’s app quickly became a cornerstone of their business.

• Conversion rates doubled compared to the website.
• Signups increased by 45%, driven by the simplicity of social logins.
• Average revenue per user grew fivefold, thanks to features like personalization.
• The app accounted for 30% of total sales within months of launch.

Appbrew didn’t just build an app; they created a growth engine for Knya. 

By combining thoughtful features with smart design, the app transformed how Knya’s customers shopped. 

If you’re looking for a similar leap in results, it’s time to take the next step.