Pricing
Every plan ships a native app, with Milo on it.
What changes between them is how much of the work you hand him.
-
Starter
$199/month
Launch on a proven blueprint, on your own.
1,000 credits a month
- Native iOS and Android app, unlimited blocks
- Milo, the AI app agent, on your store
- Unlimited push notifications
- Search, wishlist, size charts and swatches
- Native video shopping and app-only offers
- Conversion analytics, email support
-
Pro Recommended
$599/month
Grow with AI, testing and premium integrations.
4,000 credits a month
- Everything in Starter
- AI-assisted product and collection pages
- AI personalisation and A/B testing
- Conditional visibility, gifting and bundles
- Premium integrations
- Five seats, guided onboarding, 24×7 support
-
Enterprise
Custom
A bespoke build, delivered white-glove.
8,000+ credits a month
- Everything in Pro
- Custom app design and bespoke UI
- Code access and the Appbrew MCP
- Metafield-based custom blocks
- Multi-currency, attribution, deep analytics
- Unlimited seats, dedicated CSM, SLA and Slack
Starter starts from the Shopify App Store with a 30-day free trial, no call needed. Pro and Enterprise start with a conversation.
What it replaces
One plan instead of six.
The usual way
- An agency build, or a mobile team
- A push notification subscription
- A search and wishlist app
- A personalisation tool
- An A/B testing tool
- An analytics add-on
With Appbrew
- A native iOS and Android app
- Unlimited push notifications
- Search, wishlist, size charts
- AI personalisation
- A/B testing
- Conversion and performance analytics
and Milo, who makes the changes.
Two things stay in your name: the Apple Developer Program at $99 a year and the Google Play Console at $25 once. You own the accounts, the listing, the reviews and the analytics.
How credits work
A credit is one thing Milo makes.
You spend one when he builds something. Reading your store, answering you and running the app itself are free.
Spends a credit
- A screen or a block he builds
- A push he writes and schedules
- A personalisation rule he sets up
- An analysis he runs for you
Costs nothing
- Reading your store and your theme
- Previewing before you publish
- Asking him questions
- Everything your app already does
- 1,000Starter
- 4,000Pro
- 8,000+Enterprise
Run out and you can buy more, or move up a plan. Your app keeps running either way.
Every plan, line by line
What each plan includes.
| Feature | Starter | Pro | Enterprise |
|---|---|---|---|
| The app | |||
| Native iOS and Android app | |||
| Unlimited blocks and screens | |||
| Search, wishlist, size charts, swatches | |||
| Native video shopping | |||
| App-exclusive offers and discounts | |||
| Unlimited push notifications | |||
| Milo | |||
| Credits a month | 1,000 | 4,000 | 8,000+ |
| Screens and blocks on request | |||
| AI-assisted product and collection pages | |||
| AI personalisation and A/B testing | |||
| Brand context and custom design | |||
| Milo CLI, code access and the Appbrew MCP | |||
| Team and support | |||
| Seats | One | Five | Unlimited |
| Onboarding | Self-serve | Guided | Dedicated |
| Support | 24×7 priority | 24×7, SLA, Slack | |
| Customer success manager | |||
Frequently asked questions
What do I need to get started?
A Shopify store and about an afternoon. Starter installs from the Shopify App Store and builds your app on a blueprint; you point Milo at your theme and he takes it from there.
How does the free trial work?
Thirty days on Starter, from the Shopify App Store, with no call. You keep whatever Milo builds in that time.
What happens if I go over my credits?
Buy more for the month, or move up a plan. Your app, your pushes and everything already built keep running.
Who pays for the Apple and Google developer accounts?
You do, and you own them: $99 a year for Apple, $25 once for Google. The listing, the reviews and the analytics are yours. Appbrew takes delegated access to build and publish.
Can I change plan later?
Yes, in either direction. Talk to your customer success manager and the billing moves with you.
What is the difference between Pro and Enterprise?
Pro is the growth plan: AI pages, personalisation, testing and premium integrations, with guided onboarding. Enterprise adds a bespoke build, code access, multi-currency and a dedicated team behind an SLA.
Your next revenue channel costs less and converts more.
250+ Shopify brands are already on it. Start on the App Store today, or hand Milo the first task and watch what he does.
