20 Best Shopify Apps to Increase Sales in 2026 (BFCM Picks)

Black Friday falls on November 27 this year and Cyber Monday on November 30. Over those four days of BFCM, most Shopify stores get more traffic than in a typical month, and the apps behind the store shape how much of it ends up as orders.

Upsell and bundle apps add to the cart, review apps help first-time shoppers trust you, and email and SMS apps bring back people who left without buying. You need one good app for each of these jobs, set up and tested before the sale starts.

Below are 20 apps sorted by the job they do. For each one we cover its Shopify App Store rating, pricing, what it is best for and how to use it during BFCM. Most have a free plan or a free trial, so you can test them before sale week.

If you are still planning the sale itself, our BFCM checklist covers the prep week by week.

TL;DR

The best Shopify apps to increase sales, grouped by the job they do.

1. Mobile app (to own a direct sales channel)
   • Appbrew builds a native iOS and Android app with AI, so you can reach shoppers with push and run app-only deals.
2. Upsells, bundles and free gifts (to raise average order value)
   • Rebuy suggests add-ons in the cart and after checkout, while BOGOS and Easy Bundles run free gifts, buy X get Y offers and gift boxes.
3. Reviews and social proof (to build trust before purchase)
   • Judge.me, Yotpo and Okendo collect photo reviews and show them where shoppers decide.
4. Loyalty, subscriptions and referrals (to turn sale buyers into repeat customers)
   • Smile.io and Recharge run points and subscriptions, and UpPromote pays affiliates and customers for the sales they bring.
5. Email, SMS and popups (to grow your list and bring back lost traffic)
   • Klaviyo, Attentive and Privy capture signups before the sale and send early access, abandoned cart and final-hours messages.
6. Product discovery (to help shoppers find the right product fast)
   • Octane AI recommends products through quizzes, while Boost and Searchanise power search and filters.
7. Wishlists and restocks (to capture demand you would otherwise lose)
   • Swym Wishlist Plus and STOQ turn saved and sold-out items into orders.
8. Support and returns (to protect sales during the rush)
   • Gorgias and Loop Returns handle chat, tickets and exchanges.

Best Shopify apps to increase sales at a glance

Shopify AI mobile app builder for BFCM

A mobile app adds a sales channel you own. App shoppers can be reached with push at no cost per message and check out in fewer taps, which matters most in sale week.

1. Appbrew

• Rating 5.0 from 76 reviews
• Pricing Free plan, paid plans from $199 a month, with a 30-day free trial on the Starter plan
• Best for Shopify brands that want a native iOS and Android app without a development team.
• How to use it for BFCM Give app users early access, lock app-only codes to the app and schedule push for each sale moment.

Appbrew builds the app with Milo, its AI agent. You describe the app you want, and Milo builds it from your products and branding. The Appbrew team sets up your App Store and Google Play accounts and handles submission and review, and later releases run through automations. It connects with more than 120 Shopify apps, including most of this list.

US brands use it to grow repeat sales and order value.

• Sneaker Politics sees a 2.4x higher repeat purchase rate on its app than on its website, 43% higher lifetime value per app customer, and 58% of in-app purchases driven by push notifications.
• Proven Winners Direct converts 1.7x better in its app than on mobile web.
• Copper Pearl earns a 20% higher order value on its app.

In our conversation with Adam Greenberg, founder of One Bone, whose app brings in 3x higher revenue per active user than mobile web, he named what surprised him most about the channel.

“With an app, people are going and checking regularly, and I didn't anticipate that.”
Adam Greenberg, founder of One Bone

Shopify upsell app for BFCM

BFCM traffic is expensive to win, so each extra item in the cart counts. An upsell app suggests the next product at the right moment, in the cart or just after checkout.

2. Rebuy

Rebuy picks the add-on for each cart based on what is already in it, so someone buying a dress sees the matching belt instead of your generic bestsellers. It also runs a one-click upsell after checkout, where shoppers add an item without entering payment again.

• Rating 4.8 from 732 Shopify App Store reviews (as tracked by StoreCensus)
• Pricing From $25 a month at the lowest order tier, with a 14-day free trial
• Best for AI upsells and personalized recommendations across the store
• How to use it for BFCM Add a one-tap add-on in the cart that gets shoppers to your free shipping threshold, and a post-purchase offer on your top accessory.

In Appbrew mobile apps, Rebuy shows recommended and trending products on product pages and runs in-cart upsells using the whole cart as context.

Shopify bundle app for BFCM

Bundles and free gifts give shoppers a clear deal and move more units per order. For help choosing the offer format, see our guide to types of discounts.

3. BOGOS

BOGOS adds the free gift to the cart on its own once a shopper qualifies, and can let them choose between two or three gifts. During BFCM, a gift with purchase often protects your margin better than another round of percentage off.

• Rating 5.0 from 4,644 reviews
• Pricing Free plan, paid plans from $29.99 a month
• Best for Free gift, buy X get Y and gift-with-purchase offers
• How to use it for BFCM Offer a free gift above a set cart value, set just above your average order.

Test the exact offer before the sale. Last year, a "buy 3, get any 1 free" deal on one store made the cheapest item free, which only showed up in testing.

4. Easy Bundles

Easy Bundles lets shoppers build their own set, like any three items from a collection for one price, with the discount applied as they add each item. It suits gifting season, when shoppers want a ready-made gift without hunting for each piece.

• Rating 4.9 from 1,536 reviews
• Pricing Free trial, paid plans from $29 a month
• Best for Mix-and-match bundles, build-your-own gift boxes and tiered discounts
• How to use it for BFCM Launch a "buy more, save more" tier for BFCM and a gift box builder to carry the sale into Christmas shopping.

Both bundle apps also work in Appbrew mobile apps.

Shopify review apps for BFCM

Shoppers who find a product for the first time during BFCM need proof fast. Reviews and photos from real customers do that better than any banner.

5. Judge.me

Judge.me emails buyers for a review a set number of days after delivery and lets them reply with photos, so your bestsellers carry fresh reviews going into November. Its free plan covers unlimited review requests, which is why most growing stores start here.

• Rating 5.0 from 49,796 reviews
• Pricing Free plan, paid plans from $15 a month
• Best for Collecting photo and video reviews at scale on a small budget
• How to use it for BFCM Send review requests for October orders now, so new reviews are live on your bestsellers before Black Friday.

6. Yotpo

Yotpo runs reviews and loyalty side by side, so a shopper who leaves a review can earn points toward the next order. For brands already on Yotpo Loyalty, adding Yotpo Reviews keeps both programs in one place.

• Rating 4.8 from 4,624 reviews
• Pricing Free plan, paid plans from $15 a month
• Best for Brands that want reviews and loyalty working together
• How to use it for BFCM Reward photo reviews with bonus points in November, so sale shoppers come back to spend them.

7. Okendo

Okendo asks reviewers for details like fit, skin type or height and turns them into filters, so a shopper can read reviews from people like them. That matters in apparel and beauty, where "will this suit me" is what stops a sale.

• Rating 4.8 from 1,449 reviews
• Pricing Free plan, paid plans from $19 a month
• Best for Reviews with customer details like fit or skin type
• How to use it for BFCM Show fit and sizing feedback on your sale bestsellers to cut hesitation and returns.

All three review apps also show reviews on product pages in Appbrew mobile apps.

Shopify loyalty, subscription and referral apps for BFCM

BFCM brings in many first-time buyers. Loyalty, subscription and referral apps give them a reason to come back, and to bring friends, after the sale ends.

8. Smile.io

Smile.io lets shoppers earn points on purchases, sign-ups and referrals, then redeem them as discounts at checkout. A double-points week during BFCM gives sale shoppers a reason to return for a second order.

• Rating 4.9 from 4,668 reviews
• Pricing Free plan, paid plans from $15 a month
• Best for Points, VIP tiers and referrals
• How to use it for BFCM Offer double points on sale orders or early access for VIP members.

9. Recharge

Recharge adds a subscribe option to the product page and lets subscribers skip, swap or pause from their account. For products people reorder, a BFCM subscribe-and-save offer keeps revenue coming into January.

• Rating 4.8 from 3,156 reviews
• Pricing From $149 a month, with a free trial
• Best for Subscriptions for replenishable products like coffee, skincare or supplements
• How to use it for BFCM Discount the first subscription order, so a one-time sale buyer becomes a repeat customer.

10. UpPromote

UpPromote gives each affiliate, creator or customer a unique link and code, tracks the sales they drive and pays commission automatically. During BFCM, they promote your sale to their own audiences, and you only pay when they sell.

• Rating 4.9 from 3,937 reviews
• Pricing Free plan, paid plans from $29.99 a month
• Best for Affiliate, influencer and customer referral programs
• How to use it for BFCM Raise commission for BFCM week and send affiliates your sale dates, codes and creative a week ahead.

In Appbrew mobile apps, Smile.io shows points and rewards in the cart, and Recharge lets subscribers pause, skip or reschedule without contacting support.

{{cta}}

Shopify email, SMS and popup apps for BFCM

Email and SMS carry most BFCM announcements, and popups grow the list you will sell to. The aim is the right message for each segment, without so many sends that shoppers unsubscribe.

11. Klaviyo

Klaviyo segments shoppers by what they browsed, bought and spent, and sends email and SMS flows from those segments. During BFCM, an early-access campaign to past buyers and a browse abandonment flow do most of the work.

• Rating 4.7 from 3,433 reviews
• Pricing Free to install, paid plans from $15 a month
• Best for Segmented email and SMS flows built on store data
• How to use it for BFCM Build an early access segment from past buyers and check that abandoned cart and browse flows are live before the sale.

12. Attentive

Attentive grows an SMS list with two-tap sign-up on mobile and times each text to what the subscriber did on your site. It suits brands where SMS drives a large share of sale-week revenue.

• Rating 4.7 from 112 reviews
• Pricing Free to install, with usage-based charges
• Best for High-volume SMS programs for larger brands
• How to use it for BFCM Send sale reminders to subscribers who clicked but did not buy, and a final-hours text on Cyber Monday.

13. Privy

Privy builds popups, spin-to-win wheels, flyouts and banners, and sends the welcome email or text that follows a signup. Before BFCM, an early-access popup grows the list you will sell to in sale week.

• Rating 4.6 from 3,422 Shopify App Store reviews (as tracked by StoreCensus)
• Pricing Paid plans from $12 a month
• Best for Growing your email and SMS list before the sale
• How to use it for BFCM Run an "early access" signup popup from early November, then switch it to a cart-value reminder in sale week.

Klaviyo, Attentive and Privy all connect with Appbrew apps, so push can sit in the same campaigns. For push message ideas, see our guide to Shopify app push notifications.

Shopify product discovery apps for BFCM

Shoppers who arrive during a sale want the right product fast. Quizzes help shoppers who don't know what to pick, and search helps those who do. Our guide to optimizing Shopify mobile app search and filters covers search setup in detail.

14. Octane AI

Octane AI builds product quizzes, like "find your shade" or "build your routine", and recommends products from the answers. It also saves those answers to your email profiles, so your BFCM emails can match each shopper's skin type or style.

• Rating 4.7 from 210 reviews
• Pricing From $50 a month, with a free trial
• Best for Beauty, skincare and wellness brands with many similar products
• How to use it for BFCM Put a gift-finder quiz on your homepage that ends on a bundle or sale product.

15. Boost AI Search & Filter

Boost adds instant search with product previews, filters and merchandising rules, so you can pin sale products to the top of a search or collection.

• Rating 4.8 from 1,266 Shopify App Store reviews (as tracked by StoreCensus)
• Pricing From $29 a month, with a 21-day free trial
• Best for Search, filters and merchandising rules like pinning and boosting products
• How to use it for BFCM Pin your BFCM hero products to the top of your most common searches.

16. Searchanise

Searchanise shows results as shoppers type and corrects misspellings, and its analytics list the searches that returned nothing. That list tells you which products or synonyms to add before BFCM traffic arrives.

• Rating 4.7 from 1,267 reviews
• Pricing Free plan, paid plans from $19 a month
• Best for Fast search, filters and merchandising for large catalogs
• How to use it for BFCM Add a filter for discounted items so shoppers can jump straight to the deals.

In Appbrew mobile apps, a product you pin in Boost shows first in app search right away, without an app update.

Shopify wishlist and back-in-stock apps for BFCM

Saved and sold-out items are demand you can still turn into orders, as long as you can reach the shopper when the price drops or the stock returns.

17. Swym Wishlist Plus

Swym Wishlist Plus lets shoppers save products without creating an account, then emails them when a saved item drops in price or comes back in stock. Turned on before BFCM, it shows you exactly what each shopper wants.

• Rating 4.7 from 1,476 reviews
• Pricing From $29.99 a month, with a free trial
• Best for Saved items with alerts when they go on sale or come back in stock
• How to use it for BFCM Turn it on a few weeks before BFCM, then tell shoppers when their saved items are on sale.

18. STOQ

STOQ adds a "notify me" button to sold-out products and sends the alert when stock returns. It can also take preorders, so you keep the sale when a bestseller runs out mid-BFCM.

• Rating 5.0 from 3,915 reviews
• Pricing Free plan, paid plans from $10 a month
• Best for Back-in-stock alerts and preorders for sold-out products
• How to use it for BFCM Turn on alerts for your bestsellers before the sale and open preorders when stock runs out.

Shopify support and returns apps for BFCM

Support volume spikes during and after BFCM. Fast answers save sales before checkout, and easy exchanges keep revenue afterwards.

19. Gorgias

Gorgias pulls email, chat and social messages into one inbox and shows the customer's Shopify orders next to each ticket, so an agent can refund or edit an order without switching tabs. Saved replies for shipping cut-offs and discount questions handle most of the BFCM rush.

• Rating 4.3 from 708 reviews
• Pricing From $10 a month, with a free trial
• Best for A helpdesk with email, chat and social messages in one place
• How to use it for BFCM Write saved replies for shipping cut-offs, discount questions and order changes before the rush.

20. Loop Returns

Loop lets customers start a return on their own and steers them toward an exchange or store credit instead of a refund. For BFCM orders, that keeps more of the sale's revenue in your business.

• Rating 4.6 from 449 reviews
• Pricing Free plan, paid plans from $340 a month
• Best for Exchanges and store credit with your return policy built in
• How to use it for BFCM Offer instant exchanges or bonus store credit instead of refunds for BFCM orders.

Gorgias and Loop Returns both work inside Appbrew mobile apps, so customers can chat or start a return without leaving the app.

How to choose Shopify apps for BFCM

More apps do not mean more sales. These lessons come from BFCM prep with Shopify brands.

• Pick one app per job. Two upsell apps or two review widgets slow the store and confuse shoppers.
• Install new apps by mid-November. Then freeze changes until the sale ends.
• Test every offer and message on a real phone. In one pre-Black Friday check, an iOS push countdown showed raw timer text instead of a live countdown.
• Check that automated flows actually send. One brand's post-purchase and viewed-product flows had almost no sends despite many orders.
• Keep offers in sync across every channel. One apparel brand found its app showing the previous day's sale badges while the website had the current offer.

For the campaigns to run on top of your app stack, see our 18 BFCM marketing strategies.

To sum up

The best Shopify apps to increase sales during BFCM each cover a clear job. Upsell and bundle apps raise order value, reviews build trust, loyalty, subscriptions and referrals bring buyers back, email, SMS and popups grow and work your list, and discovery, support and returns apps keep the rest of the journey smooth. Choose one strong app for each job, test the whole stack before the sale and keep it lean.

If you want to add a mobile app before the sale, you can find Appbrew on the Shopify App Store with a 30-day free trial on the Starter plan.

{{cta2}}

FAQs

1. What are the best Shopify apps to increase sales?

The best Shopify apps to increase sales cover a few jobs. Rebuy for upsells, BOGOS and Easy Bundles for bundles, Judge.me and Yotpo for reviews, Klaviyo and Privy for email, SMS and list growth, Smile.io for loyalty, and a mobile app builder like Appbrew for a direct sales channel.

2. Which Shopify apps should I install before BFCM?

Start with one app for each job, an upsell or bundle app, a reviews app, an email and SMS tool and a popup to grow your list. Install and test them by mid-November, then freeze changes until the sale ends.

3. What is the best Shopify bundle app for BFCM?

BOGOS suits free gift and buy X get Y offers, and Easy Bundles suits mix-and-match bundles and gift boxes.

4. Are there free Shopify apps to increase sales?

Yes. Judge.me, Yotpo, BOGOS, Smile.io, UpPromote, Searchanise and STOQ all have a free plan you can start on.

5. How many apps should a Shopify store use during BFCM?

Use as few as you need to cover each job well. Every extra script can slow your store, so remove apps you do not use and avoid two apps doing the same job.